Business Marketing Manager Ultrasound Africa at Philips

Job description

You are responsible for

• Business Management
• Based on the global / regional business environment and trends (market, customer and competition for equipment and services), define the Annual Operating Plan (AOP) and marketing plan. Also provide input to cluster for product positioning
• Execute the regional Ultrasound AOP for equipment and services line with the overall Ultrasound strategy, resource planning and allocation
• People management of the Ultrasound team, including selection, development, goal setting and performance management. Ensure overall high level of talent and engagement levels
• Drive business development in the region with a 1 till 2 year horizon in general and 3 months planning horizon in specific (e.g. RoFo, funnel management, status, corrective action plan)
• Monitor & analyze project funnel in conjunction with District Managers
• Execute the pricing framework, defining price realization targets per country within the region
• Responsible for regional product mix for the full Ultrasound range (QxP)
• Responsible for creation and execution of corrective action plans
• Consolidate information about market trends, competitor’s sales practices and potential projects for Ultrasound in the region
• Downstream Marketing
• Execute marketing plan for Ultrasound, translating the marketing strategy into tangible deliverables for the District Sales force, focusing on the regional implementation
• Optimize sales, market share and integral margin of Ultrasound, actively managing the regional portfolio to take account of changing environments
• Ensure “one” message across districts
• Conduct win / loss analyses to examine reasons for success / failure
• Drive growth by identification of business opportunities and allocate resources and business tools accordingly
• Drive channel strategy on a regional level in close cooperation with Regional Indirect Channel Manager (or Channel Manager in District) and Channel Capability Manager on cluster level (if applicable)
• Support new products launches
• Upstream Marketing
• Monitor Regional market prices, provides input on competitive price developments and product price positioning based on win / loss analyses. Escalate positioning / pricing issues to cluster
• Provide feedback on product requirements, competition (e.g. portfolio, sales tools, tactics) and required programs to cluster
• Provide sales tools requirements to cluster
• Provide outlook on market size, growth and share (CMM) for region
• Customer Relations
• Manage business relationships with Key Decision Makers of strategic Ultrasound accounts and Key Opinion Leaders, in addition to customers representing the different market segments
• People Management
• People management, including selection, development, goal setting and performance management. Ensure overall high level of talent and engagement levels
• Quality and Regulatory
• Take all necessary actions, including the deployment of team objectives, to ensure full compliance with all Business and Q&R policies and procedures. Conduct reviews with the Q&R organization and lead the implementation of improvement actions to ensure that the relevant part of the quality system meets internal requirements and the standards stipulated by applicable external bodies

To succeed in this role, you should have the following skills and experience

• Degree level education or equivalent
• Experience in sales and / or product management in a B2C / B2B / B2G environment
• Experience with leading a cross functional team within an international matrix organization
• Knowledge of complex market /channel structures
• Understanding of Healthcare market is highly preferred
• Fluent in English, verbal and written in addition to local language. French language skills strong asset
• Strong communication skills.
• Experience in leading teams directly or by influence
• Winners mentality, never settle for less than #1 position
• Ability to travel extensively.

Our Offer

At Philips, we are driven by our mission to improve the lives of 3 billion people per year by 2025, and every day we move closer to achieving our goal by creating cutting-edge solutions that lead to confident diagnosis, improved care, and increased quality of life for patients. Thanks to our employees who share our passion for improving lives, we are at the forefront of the Healthcare industry. We enable our employees to create a legacy in life through their work and support their development through people-centric learning, total rewards, and personalized development planning programmes.