Brand Manager at Vital Health Foods

Job description

• Support the line manager in managing the allocated brand portfolio in terms of positioning, advertising, price, packaging, profitability, promotional schedule, new product development and formulation changes
• Assist with the strategic and annual brand plans that map out the growth objectives as well as the strategies and initiatives that will deliver against these objectives
• Write and brief agencies on various marketing activities
• Prepare documentation/presentations required for project meetings, change controls and various other project related requirements
• Plan, brief, implement and evaluate marketing activities
• Support the planning and execution of new product launches
• Gather and consolidate data from internal sales, trade and media
• Analyse and monitor brand performance; identify problem areas, implement corrective actions and proactively drive improved performance
• Perform regular price/profitability and competitor’s reviews per brand
• Administer budgets including the processing of invoices.

Requirements

• A degree or diploma in Marketing or Business
• At least 2 years’ product/ brand management experience, preferably in the food / FMCG industry
• Excellent commercial understanding and business acumen
• Proficient in Microsoft Office
• Proven ability to successfully manage multiple projects and timelines.