Marketing and Communications Manager at Mergon

Job description

Responsibilities

(Stellenbosch based)

• Develop integrated marketing strategies and creative campaigns to present to external designers, other consultants and the Executive Director.
• Design, plan and implement all marketing strategies to grow reach and engagement with the Nation Builder offering.
• Execute marketing strategy and creative campaign, liaise with all external consultants needed for campaign roll-out, as well as manage internal team involvement.
• Project management/liaison/coordinating role with external agencies.
• Conceptualise and manage all consumer-marketing activities including above-the-line, through-the-line and below-the-line communications on a day-to-day basis.
• In coordination with experts, identify communication gaps and develop key messages for the consistent communication of our selling points to our target audiences/stakeholders.
• Brief, meet, approve quotes and proposals from agencies and suppliers.
• Draw up and manage annual communications and marketing budgets.
• Ensure alignment and consistency of message and brand positioning on all communication.
• Manage and ensure accessibility of all Nation Builder product offerings and tools.
• Drive engagement through effective SEO and content management. (Includes social media and other online content).
• Provide input into the company’s PR strategy and facilitate flow of content to the outsourced PR agency.
• Work closely with product and business development departments to develop and implement warm-up campaigns and promotions to prospective clients to drive more engagement and recruit members.
• Monitoring, reporting and analysis of day-to-day and campaign effectiveness of marketing and communications efforts across all communication mediums.
• Drive new campaigns, new projects and new ideas within communications and marketing.
• Strengthen the company image within the South African market.
• Act as a trusted advisor to the team and Nation Builder community on communications matters pertaining to the Nation Builder and greater group.
• Keep the Senior Management informed of progress & development of all relevant issues.
• Content creation for website.
• Liaise with internal teams in creating content and information to support the overall business channel.

Requirements

• Preferably a University BComm degree in Marketing, Communication Management or Strategic Public Relations.
• 3-5 years in a (strategic) marketing communications position
• CSI or NGO exposure is beneficial.
• Basic IT awareness and skills (Excel, PowerPoint, Word, etc.)
• Knowledge and basic skills in Apple software (Pages, Keynote, Numbers)
• Experience in working in a complex organisation that has more than one brand to facilitate.
• An understanding of Google Analytics, social media, data management, web content management & email platforms.
• Highly organised individual who can prioritise and manage tasks simultaneously.
• Excellent written English with an eye for detail.
• Proficiency in another South African language is beneficial.
• Ability to work under own initiative in a high-paced environment.
• Fun-loving team player that is driven and enjoys a challenge.
• Must be passionate about the hopeful future of South Africa.