Search Marketing Specialist at Selco Builders Warehouse

Job description

Objective:

Responsible for all search marketing activities such as content strategy, link building and keyword strategy to increase rankings and search relevance for onsite and offsite searches.

Functions / responsibilities:

• Strategy
• Work closely with 3rd party suppliers to develop a search marketing strategy which encompasses onsite and offsite plans
• Fully migrate search accounts from external management
• Compile digital SEO strategy campaigns for all authority events and always on content and show online conversion and ROI on strategic campaigns
• PPC
• Perform daily account management of PPC accounts on Google AdWords, Facebook and Twitter
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
• Maximise earnings across all paid search campaigns and channels
• Conduct competitor research and analysis
• PPC, display & remarketing campaigns from strategy through to implementation
• Produce weekly/monthly campaign analysis and ROI reports
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and other facets of paid search
• SEO
• Work closely with 3rd party suppliers to review, analyse and audit website and pages for content and to identify SEO areas of improvement
• Produce and assist with execution of SEO guidelines for copywriters, design and content team
• Work with key internal teams to develop content strategies and ensure all content is optimised for search
• Run weekly and monthly SEO reports
• Develop link building strategies, including work on blogs, relevant industry websites and social networks
• Onsite Search
• Continually review, research and improve onsite search capabilities and relevance of returned results

Requirements:

• Matric
• University Degree majoring in either Advertising, Communications, Marketing Management or equivalent
• Google Adwords certified
• 3+ years working on search
• 3+ years proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Facebook, Yahoo and Bing
• Solid understanding of performance marketing, conversion and online customer acquisition
• In-depth experience with website analytics and webmaster tools
• Strong analytical, written and verbal communication skills
• Proven ability to be highly innovative, entrepreneurial and collaborative
• Excellent verbal, written and visual communications, presentation and polished interpersonal and influencing skills
• Strong understanding of current online marketing concepts, strategy and best practice
• Project management ability
• Understanding of all Microsoft Office products