Senior Marketing Manager at SAS

Job description

Summary:

Responsible for developing and executing marketing strategy and/or programs in support of company goals. Manages staff to accomplish results through leading, planning, and implementing methods, strategies, and business initiatives. Leverages domain and industry expertise.

Primary Responsibilities:

• Directs the development of company marketing programs and services
• Uses analytics to provide key business insights for data driven decision making
• Interacts with internal staff, clients/customers, subcontractors, and applicable SAS departments
• Responsible for leadership in one or more of the following marketing functions: Go-To-Market Marketing, Digital, Analyst Relations, Market Research, Product Marketing, Pricing, Campaign and Events, Customer References, Marketing Contact Center, Social Media, or Corporate Creative
• Identifies marketing opportunities through market research, customer feedback, analytics and best practices
• Collaborates with global personnel to confirm goals, requirements and priorities for supporting and improving given marketing function
• Represents SAS with third party vendors and partners to support marketing objectives and goals
• Creates shared visions and detailed plans with key stakeholders on how to maximize a given marketing function
• Delivers measurable results in impacting broader company goals and organizational objectives
• Performs all functions related to leading and managing a dynamic team, including: determining resource needs and making requests for personnel, equipment, and other resources; recruiting, interviewing, and selecting new employees; setting and communicating performance standards and providing performance feedback and coaching; encouraging and fostering skill development and professional growth
• Establishes and prioritizes department responsibilities/objective relative to the group, department, division, and corporate goals. Ensure that projects are completed on time following established procedures and schedules
• Prepares and adheres to budgets
• Additional Responsibilities
• May delegate management responsibilities to a Marketing Manager if required to fulfill responsibilities/objectives of functional area
• Provides project leadership and works directly on projects as group or department needs dictate
• Identifies current practices and emerging trends in area of marketing functional expertise
• Exercises independent judgment in marketing project development, implementation, and support
• Involves upper management in major decisions
• Communicates and/or presents group or department activities to SAS employees, customers, prospective customers, alliance partners, and industry analysts, as required
• Advises managers on supervising employees
• Knowledge, Skills and Abilities
• Knowledge of marketing and sales techniques, channels, business partner relationship development strategies, and/or knowledge of a specific industry, market, technology, or business initiative related to area of assignment
• Strong written, oral, and interpersonal communication skills
• Public speaking experience
• Ability to travel frequently
• Complexity
• Works on issues where analysis of situations or data requires an in-depth knowledge of organizational objectives. Implements strategic policies when selecting methods, techniques, and evaluation criteria for obtaining results. Establishes and assures adherence to budgets, schedules, work plans, and performance requirements.
• Impact
• Erroneous decisions will result in critical delay(s) in schedules and/or unit operations and may jeopardize overall business activities.
• Interaction
• Regularly interacts with senior management or executive levels on matters concerning several functional areas, divisions, and/or customers. Requires the ability to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship.
• Supervision
• Manages activities of two or more sections or departments through subordinate managers who exercise full supervision in terms of costs, methods, and staffing. In some instances this manager may be responsible for managing staff function and may not have subordinate managers.
• Problem Solving
• Establishes operational objectives and work plans, and delegates assignments to subordinate managers. Senior management reviews objectives to determine success of operation. Involved in developing, modifying and executing company policies that affect immediate operations and may also have company-wide effect.

Education

Bachelor's Degree, preferably in Business, Marketing, Computer Science, or other related field.

Experience

Typically requires twelve years of experience in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing and at least two years of management experience. Must have solid experience in partner marketing ( Go to market with partner).

Equivalency:

Equivalent combination of education, training, and relevant experience may be considered in place of the requirements stated above.