Category Brand Manager Gum, South Africa & Central East Africa at Mondelez International

Job description

Description

Key Accountabilities

In line with the job purpose, key accountabilities will entail the following:

• Develop and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
• Implement superior consumer and customer activation of agreed brand equity, renovation and innovation, Implement superior consumer and customer activation of agreed brand equity, renovation and innovation (with a quarter, half year and annual outlook)
• Implement the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication
• Would change to Drive connection & media planning and buying locally with local Media Manager
• Ensure effective working relationships and cross functional alignment of the category marketing plans with Regional Category Team, Sales (Category Planning & KAM), Consumer Insights, Customer Supply and Logistics and Finance and agency leadership to ensure effective market brand activation in accordance with brand plans, activation strategy, schedule and calendar
• Manage required investment, prioritization, resources and enablers in order to deliver category targets
• Collaborate with the Regional Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market
• Feedback into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets
• Manage marketing spend budgets & improve profitability (ROI) across the cluster/market
• firm understanding of trade marketing and in-store execution to ultimately guide and drive strategic execution on brands and priorities
• Typically works with a timeframe for less than 12 months

Qualifications

• Suitable candidates will have a University degree in Marketing or Post Graduate Diploma with a Minimum of 3 years’ experience, ideally having worked in a similar environment.
• Knowledge of consumer, shopper and trade insights/ marketing planning, budget management and brand activation.
• Experience in managing and executing innovation projects

Other Competences Required For This Role Are The Following

• Perseverance
• Planning and Organizational Skills
• Peer Relationship and understanding others
• Business acumen
• Creativity and communication skills
• Problem Solving
• Learning on the fly

Mondelez South Africa is an equal opportunities employer