Account Executive - Direct Sales at Kagiso Radio

Key Accountabilities: 

• Ensure specified face to face meetings with clients per week (new clients, up selling business calls and service calls)
• Ensure specified non-face to face contact with clients per week
• Categorize and define a strategy per client for A, B and C clients with CRM calendar
• Effectively ensure interdepartmental communication in respect of each on-air campaign
• Ensure the campaign is effectively and accurately implemented
• Meeting monthly, quarterly and annual targets
• Successfully procure new business and close sales
• Develop methods to procure new clients
• Attend to meetings and administrative functions
• Research and draft accurate proposals
• Update the client database for all clients and capture all client activity regularly on the CRM software. Pipefy and active campaign
• Ensure that contact reports are completed and tracked in CRM
• Ensure thorough product knowledge
• Awareness of client’s business activities and ability to Service clients professionally
• Retain a minimum of 75% of clients annually
• Ensure forward planning (complete quarterly plan for each) existing client
• Ensure that the Client has a great experience with the brand  

New Business Development:

• Successfully procure new business and close sales
• Achieve the set amount of client calls
• Achieve the specified target for new client applications
• Develop methods to procure new clients
• End client meetings with requests for referrals
• Effectively manage the client relationship via a plan CRM strategy
• Effectively ensure interdepartmental communication in respect of each on-air campaign.
• Ensure the campaign is effectively and accurately implemented

Administrative Functions: 

• Attend meetings
• Research and draft accurate proposals
• Update the client database for all clients and capture all client activity regularly on the CRM software.
• Renew existing client campaigns
• Pre-call / post call panning
• Categorize the client database
• Ensure that pipeline is accurate via the CRM System
• Ensure sales process and other processes are adhered to

Manage Key Trade Partnerships: 

• Build and Maintain close working relationships with key trade partners
• Manage the day to day needs of the clients, including airtime bookings and advert recordings etc
• Service clients professionally
• Add input into the drawing up of partnership contracts where need be
• Awareness of client’s business activities
• Conceive and execute a Customer Relations Management strategy for these clients; including East Coast Radio management

Requirements

Qualification Requirements: 

• Relevant Degree/Diploma

Experience and Skills Requirements: 

• Code 08 Drivers License
• Preferably 2-3 years experience in the advertising and media sales environment
• 5-7 years experience in sales with a proven track record
• Business sales and marketing principles
• Excellent communication skills - written, verbal and telephonic
• Customer Relationship Management
• Relationship Builder