As part of the enablement centre of excellence the Analytics Implementation Manager will manage a team that provide web and app analytics technical solutions and services to Wunderman Thompson Data’s Tier one clients across the EMEA region, enabling them to make informed, data driven interactive strategy and web development decisions.
The focus of this position is to use your advanced experience of the MARTECH technologies (Tag & Consent management systems, Datalayers, Customer data platforms, etc.) to assist clients with the implementation, integration, and to provide insights into their web analytics solutions. This position has high levels of interaction with clients, their technical teams, agencies and or partners. This role is responsible for mentoring and managing a world class technical analytics team that composes of analytics implementation specialist, analytics architects and analytics developers.
The position is for individual that are web and app analytics specialists who are self-motivated, entrepreneurial and can hit the ground running due to their advanced knowledge of the Google and Adobe Digital Marketing Suite. The purpose of this position is to customise and provide solutions to clients’ exact business requirements and reporting needs, assist clients to implement proprietary web tracking code throughout their website, and perform quality checks to ensure correct implementation, in essence enabling them to answer business questions timely and accurately.
What you'll be doing:
Manage a team of analytics technical specialist based in South Africa working on Tier 1 clients across EMEA
Managing enterprise level implementation of web and app analytics solutions which can include; business requirement gathering, implementation, integration, custom JavaScript coding and advanced reporting
Manage the implementation of appropriate solutions and system architecture for web & app analytics that supports client’s enterprise-wide business needs and key performance indicators
Develop best practices, track trends, recommend solutions to improve client capabilities and identify improvements to websites based on website engagement and traffic patterns
Ability to think critically and make actionable recommendations to clients based on the business data needs: analyse data, interpret results and recommend actions to optimise marketing investments
Support the analytics team with day-to-day management of client’s analytics systems to ensure tracking and reporting is functioning optimally, creating and maintaining key reports, dashboards and analysis and work with client’s internal teams to enhance as needed
Guide and promote technology and the use of the web and app as a business channel, as well as articulate the benefits of an optimised web analytics solution to all levels of the client’s organisation
Create and deliver training on web & app analytics and data visualisation
Data visualisation design, development and implementation of Dashboards and custom reporting
Provide ad-hoc insights to clients regarding both internal data and industry trends and news
Provide internal team knowledge sharing so as to grow data visualisation and insights analysis capabilities
Keep up to date with technology roadmaps, enhancements and evolution
Educate Wunderman Thompson Data Business Development and Account teams on the use of Adobe Digital Marketing Suite to enable growth of their client portfolios.
Client interaction spanning from operational technical teams to VP level of Fortune 500 companies
What you'll need:
Minimum 7 years’ experience in digital analytics and digital marketing
Prover track record to manage technical teams
Strong Client facing skills - responsive, results driven and dedicated to customer support
Strong attention to detail, excellent organisation skills, and ability to work independently and manage multiple projects / responsibilities and small teams.
Exposure to enterprise level clients and understanding of complex digital ecosystems and best practices
In-depth knowledge of various business verticals, their business models and online marketing strategies
Strong knowledge and experience in the following areas (but not limited to);
Analytics Tools: Google Analytics/GA4/Adobe Analytics
Tag Management Systems: GTM, Adobe Launch, Tealium
Analytics deployments for Web and App platforms
Data Layers: functionality, definition, implementation
Visual Analytics Platforms: Google Data Studio, Tableau, PowerBI
Gmail
Yahoomail