Jellyfish, the world’s biggest boutique agency, delivers digital marketing solutions across the world for a host of impressive brands from their offices in the UK, US, Spain and South Africa. The agency’s award-winning combination of technology and talent help it to deliver paid media, SEO, social media, analytics, optimisation, creative and development ...
The Analytics Manager will play a key role in designing, developing, and validating digital measurement. This role will drive long-term value to the client by implementing customised analytics solutions that support business success.
You will be responsible for the day-to-day management of assigned client accounts, focusing on consulting, data implementation, testing and presenting key findings to drive change. Reporting to the Analytics Director.
Your primary responsibilities will include:
Be passionate and experienced in digital measurement. Be proficient in web and app analytics tracking, insights and reporting as well as possess a strong understanding of the media ecosystem, particularly GMP
Be proficient in server-side tracking, app measurement, and cloud solutions to enhance measurement and activation.
Define a measurement framework by identifying relevant data sources and KPIs aligned to business goals
Provide support and mentorship for other team members, ensuring they can progressively take on more complex tasks and upskill others
Work with large clients across SA, UAE and UK to develop analytics solutions, including analytics implementation, troubleshooting, data analysis & insights, and present respective solutions to key stakeholders.
Qualifications
3+ years experience with Google Analytics and Google Tag Manager, Looker Studio, Google Cloud and Firebase
Developing analytical and visual thinking skills, with the ability to identify business questions, pain points, and opportunities and develop actionable recommendations.
Ability to clearly communicate processes, strategies, and general requirements to all partners
Able to manage projects and delegate to ensure that all deliverables meet Jellyfish standards within set deadlines
Able to stay positive under pressure, work with a diverse set of partners, and live Jellyfish's values: be positive, be the solution, be passionate, be accountable, be you
Advantageous
Experience with app measurement implementation and debugging including but not limited to deep linking, MMP implementation, and Firebase
A high-level understanding of regulatory change (GDPR, DMA, etc)
Experience with Google Cloud Platform and BigQuery and the ability to query large databases and write SQL queries
Experience with sGTM and knowledge of the sGTM pantheon
Experience with other analytics platforms such as Adobe Analytics
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