App Marketing Specialist at Hollywoodbets

With Hollywoodbets You Will:

• Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring:

• Digital marketing experience
• Media buying (online)
• Account management
• App Marketing / AOS / MMP

A bonus to have:

• Degree/ Diploma in Marketing or relevant field
• Google Analytics

What You’ll Do For The Brand:

App Marketing Specialist Duties:       

• Plan and execute targeted app advertising campaigns across various channels, including app stores, display networks, and mobile ad networks
• Collaborate with cross-functional teams, including product, design, and development, to ensure app marketing initiatives align with overall business objectives
• Ensure targets are achieved and manage, analyze and optimize campaigns to achieve and exceed KPI’s
• Optimize app store listings, including app titles, descriptions, keywords, and visual assets, to improve discoverability and conversion rates
• Ensure the growth of the various company apps and the portfolio as a whole
• Provide ad-hoc, weekly and monthly reports to all internal parties based on performance per product and per campaign
• Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met
• Research competitors and provide suggestions for improvement
• Optimise advertising campaigns based off performance
• Update necessary campaign budgets upon review
• Keep up to date with the newest trends and different media platforms
• Report to management and key stakeholders on the performance of campaigns
• Source and implement campaign artwork for the various external digital placements
• Implementation of campaign and partner tracking using our MMP
• Work together with the compliance team to get digital campaign agreements in place
• Join in campaign performance meetings to build direct relationships with external service providers
• Ensure contracts are renewed accordingly
• Ensure payment for campaigns are submitted timeously are actioned and admin tasks executed
• Implement strategies to ensure acquisition of clients

People

• Clear communicator
• Proactive
• Ready to be accountable
• Have a keen eye for detail
• Proven multi-tasking record
• Stress-tolerant and great at shifting priorities as demands change
• Analytical thinker
• Comply with company policy and values
• A team player with exceptional organizational and technical skills
• Excellent time management skills and the ability to cope with many projects at any given time
• Open-minded and willing to make changes swiftly
• High attention to detail
• Possess the confidence to explain and sell ideas to colleagues

Strong personality

• Enthusiastic and a passion for what you do
• Natural leadership ability with proven track record

Compliance, Risk, and Quality

• Compliance with company policies and procedures
• Ensure insertion orders are reviewed and signed off on
• Ensure contractual T’s & C’s are reviewed and approved
• Ensure budgets are implemented across campaigns accordingly
• Ensure artwork for time sensitive competitions or promotions are posted and removed on time
• Ensure reporting is accurate and legible
• Ensure logical saving of all contract, artwork roll outs, campaigns, approvals etc

Growth and New Markets/Products

• Maintains technical knowledge as well as builds new relationships by attending workshops and seminars
• Keep abreast with competitor activity, market innovation, market trends, and customer trends
• Ensure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals
• Product innovation, new service offerings to customers
• Source new customers

What You’ll Bring To The Team:

• High sense of accountability towards work
• Consistently delivers required business results
• Develop unique designs that convey a recognizable meaning
• Ensure deadlines are met by using effective planning and coordinating
• Strong analytical and computer skills

Closing Date: 22 July 2025