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  • Posted: Jun 23, 2026
    Deadline: Not specified
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  • TFG (The Foschini Group) is a South African fashion lifestyle retailer & comprises of 22 fashion forward brands. Our range includes some of the leading fashion, home wear, sportswear, cellular and jewellery brands in the country, as well as a host of innovative financial services. TFG comprises of the following 22 exciting retail brands; @home, @homelivi...
    Read more about this company

     

    Area Sales Manager - EXACT - Eastern Cape

    Job Description

    • The Area Manager ensures that TFG stores operate efficiently and effectively, ensuring the standardisation in processes and that their operations comply with the company’s policies and procedures.

    Responsibilities
    Store Operating Model Activation: 

    • Emphasis on collecting outputs from the "Commercial Guide" during store visits to enable the identification of outliers and root problems. 
    • Comprehensive understanding and identification of current and potential pain points of the stores. 

    Commercial Strategy: 

    • Identify and define business plans and strategic initiatives to improve store performance (drive sales). 
    • Understand and interpret the most relevant KPIs and navigate through dashboards. Execute commercial policies and analyse operational, commercial KPIs of stores. 
    • Accountable for workforce planning strategies to ensure optimal staffing levels at stores. 
    • Collaborate with Area Process Managers to streamline and optimise business processes. 
    • Stay abreast of industry trends, customer preferences, and emerging market dynamics; use competitor insights to enhance store strategies. 
    • Have a deep understanding of the customer and what they value, and be able to identify improvements in the customer experience, including digital experience. 
    • Perform store visits to ensure correct commercial performance, define concrete action plans that can be broken down into actionable steps to be followed and tracked. 

    Coaching and Talent Development: 

    • Coach and mentor Store Managers to enhance store performance.  
    • Develop a comprehensive vision for all teams under their leadership to guide talent management decisions and ensure training needs through dedicated training and career path follow-up. 
    • Foster cultural alignment by promoting unity within the group by developing initiatives that encourage communication, sharing of best practices, and joint commercial strategies 

    Qualifications

    • A business or retail related degree will be advantageous. 
    • Minimum 8 years retail experience with a minimum of 3 years senior store leadership experience. 
    • 2 years Area Manager experience (advantageous)
    • Valid drivers’ license
       

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