Area Sales Manager - Western Cape at RCL Foods

Minimum Requirements    

• Matric
• Preferable but not binding - Degree in management, business administration and/or marketing
• Valid Code EB drivers’ license.
• 5-10 years' experience in a Foodservice function that includes managing complex and/or significant customer relationships and management of team’s experience, with at least 5 years in a management role.
• FMCG experience would be considered but Foodservice definitely preferred.
• Strong Verbal and written communication is required to team members and managers.
• Effectively communicate, interact and influence at all levels of the organization including external stakeholders.
• Ability to effectively summarise and interpret data on project deliverables and communicate findings to internal and external stake holders.

Duties & Responsibilities    
STRATEGY FORMULATION

• Regional strategy implementation.
• Implement short and medium term trade relationship strategy to deliver profitable growth by key customers in your region.

CUSTOMER RELATIONSHIP MANAGEMENT

• Implement regional trade account relationships.
• Lead the route to market sales team in your region.

MARKETING MANAGEMENT

• Effectively planning and implementing regional promotions with route to market partner’s sales team.
• Marketing and promotions.
• Market and customer insight maintenance.
• Pricing guidelines management.

SUPPLY CHAIN MANAGEMENT

• Provide the distribution link between RCL Chicken supply chain and customer’s outlet ensuring full availability to the customer in your region.

CUSTOMER RELATIONSHIP MANAGEMENT

• Manage Area Jewel site account Relationships
• Execute the territory SIA growth objectives by delivering the strike rate requirement by team member that allows the addition of SKUs at an Outlet level. Then; intern deliver on National Account, Channel and Regional Plans.
• Build and maintain a reputation as RCL Foods’s leading Culinary Expert on your Regional Customers’ outlets processes and their operational needs.
• Review territory performance, deliver targets and develop joint business plans to improve effectiveness.
• Lead the Brand Consultant Teams in your Region
• Execute the territory sales strategy as aligned to the Chicken SIA strategy.
• Generate leads regarding prospective contract opportunities and, together with the Regional Operations Manager, drive deal closure.
• Implement and manage Quarterly Focus areas; as well as deliver on annual SIA targets.
• Ensure Brand Consultant team deliver improved On-Shelf preparation Quality of the Chicken portfolio by ensuring best practice is designed and followed for your territory and information provided is timeous and accurate.
• Maintain the Outlet Targeting Model (OTM) for your territory that ensures the required deliverables for Channel National/ Regional Accounts so that the overall revenue objectives are met for the region.
• Ensure new product distribution targets are always met by your teams, by helping to devise and personally imparting training on both sales and culinary methodologies to ensure an increasing strike rate from your team.
• The route planning for your team’s territories will be a significant part of your role as it must be coordinated in line with the requirements and priorities of the contact strategy (Outlet Targeting Model – OTM).
• Time will be spent with one-on-one training, coaching and advising your team with the goal of increasing their strike rates and adding value to our customers (make money / save money)
• Maintain and expand the customer base by building and maintaining good relationships with key jewel customers and recognising new customer opportunities.
• Develop jewel site strategies to deliver SIA target in conjunction with Regional Operations Manager
• Gather area market information in key regional accounts.
• Coordinate area resources in line with customer plans in order to achieve strategic objectives (pre-call planners; survey compliance etc).
• Resolve escalated customer queries and issues professionally and in the best interest of all parties.

MARKETING MANAGEMENT

Marketing and Promotion

• Through your Team you will be highly involved in the activation of promotional activities at an outlet level in your region. The key is to ensure your team deliver against the briefs and are timeous with their placement and training.
• Manage deployment of promotional equipment and promotion POS in the team territory.

Pricing Guidelines Management

• Track Chicken brand and competitive prices across customers.

BUDGET MANAGEMENT

• Drive the achievement of the area sales targets in terms of volume and promotional execution targets
• Control area sales costs.

TEAM MANAGEMENT

• Ensure the sales team creates demand pull through BOH and FOH executions.
• Facilitate team training and monitor impact on performance in line with Performance development plan (PDP 4 + 1)
• Accomplish area sales goals by orienting, instructing, assigning, scheduling, counselling and disciplining staff.
• Address the job expectations of staff.
• Plan, supervise, evaluate job contributions and provide regular feedback.
• Manage staff leave and general time management issues in line with organisational deliverables and standards.
• Ensure the accurate recording and maintenance of all employee information.
• Manage delivery against talent management action plans.
• Clarify roles and responsibilities for subordinates.
• Complete skills and competency matrix for all subordinates.
• Coach and mentor subordinates and potential successors.
• Develop and drive the training strategy in line with your Regional Operations Manager objectives.
• Develop and drive IDP progression and career paths for subordinates.

Closing Date: 24th, June 2022