Assistant Brand Manager - Digital Performance (Jhb Eastern Suburbs) at MECS (Pty) Ltd

Responsibilities:

• Collaborate with the brand custodians in the team, as well as the digital agency partners in using all available creative materials to run digital ads, spanning the retail offerings of the company.
• Assist in producing media plans and executing tactical strategies with the allocated expenditure and performance KPI’s.
• Assist in producing daily and weekly performance reports for analysis and assist in making any required tactical corrections.
• Through Google analytics and other relevant tools, help measure the performance of the website, campaigns, and the attainment of goals.
• Assist in the speedy implementation of price/promotional changes.
• Understand and execute relevant customer segmentation and targeting across the company’s wide model range.

Qualifications and Experience:

• A minimum of 3 years’ experience working within a digital media agency or a digital marketing environment.
• A bachelor’s degree, preferably in marketing or business equivalent.
• A love for digital performance marketing, online customer acquisition and conversion.
• Working knowledge of SEO implementation.
• End to end management of paid digital campaigns.
• Working knowledge of website speed optimization and A/B testing.