Brand Ambassador: Marketing Solutions at Smollan

GENERAL OBJECTIVE:

 As a Brand Ambassador at Versuni, your primary objective is to represent the Philips brand within designated retail stores, promoting product awareness, driving sales, and fostering positive relationships with both retailers and consumers. Through your engagement and expertise, you play a crucial role in enhancing the visibility and availability of Philips Domestic Appliances products, ensuring alignment with Versuni's mission of turning houses into homes.

KEY RESPONSIBILITIES:

Store Placement:

• Be placed in stores according to the Philips Retail Store Base and current structure, ensuring optimal coverage and representation.

Policy Adherence:

• Follow the policies and guidelines communicated by the store, maintaining compliance with regulations and standards.

Weekly Meetings:

• Meet with the Regional Field Manager once a week for reports, concerns, feedback, plans, directives, and material handover such as POSM and demo ingredients.

Weekend Activations:

• Conduct weekend activations as mandatory activities, engaging with customers and promoting Philips products.

Execution Excellence:

• Secure the #1 position in store for all executions, ensuring optimal visibility and prominence of Philips products.

Price Ticket Maintenance:

• Ensure daily maintenance of correct price tickets in store, both on and off promotion, to accurately reflect pricing and promotions.

Merchandising Execution:

• Execute in-store merchandising according to Philips and Retailers' directives and/or planograms, maintaining consistency and quality.

Relationship Building:

• Build fruitful relationships with retailers and their staff, fostering collaboration and support for Philips products.

Professionalism:

• Adhere to a dress code supplied by Philips, presenting a professional and polished image at all times.

Demonstrations and Engagement:

• Conduct WET/DRY demonstrations as required and aligned with key SKUs and product focus, engaging with customers to showcase product features and benefits.

Hygiene and Maintenance:

• Ensure demo product maintenance and hygiene, keeping demonstration materials clean and presentable at all times.

Event Support:

• Provide support to retailers when Philips Domestic Appliances Brand is involved with store-related events or activities, contributing to the success of promotional initiatives.

REQUIREMENTS

QUALIFICATIONS AND SKILLS:

• High school diploma or equivalent required; additional education or training in sales or marketing preferred.
• Previous experience in retail sales, customer service, or brand promotion preferred.
• Excellent communication and interpersonal skills, with the ability to engage effectively with customers and retailers.
• Strong presentation skills, with the ability to showcase product features and benefits in a compelling manner.
• Detail-oriented with a focus on execution excellence.
• Ability to work independently and manage time effectively in a fast-paced retail environment.

ATTRIBUTES:

• Enthusiastic and outgoing with a passion for customer engagement.
• Professional demeanour with a commitment to representing the Philips brand with integrity.
• Adaptability and flexibility to work weekends and accommodate changing schedules.
• Team player with a collaborative mindset and willingness to support team objectives.
• Goal-oriented with a drive to achieve sales targets and promote brand awareness.