Brand Manager- Foschini at TFG (The Foschini Group)

Key Responsibilities:

Development of Foschini brand strategy & CI implementation

• Work with the Marketing Manager in developing and executing the brand strategy 
• Responsible for aligning the integrated marketing calendar
• Develop, drive and ensure implementation of brand strategy
• Drive the marketing of the main Foschini strategic levers
• Drive key partner relationships

Driving the marketing of Foschini strategic levers 

• Initiating brand building projects
• Effectively monitor progress of processes and tasks 
• Implement & enforce CI for customer facing Foschini brand
• Participate in the develop of strategy & communication plan 
• Manage the brand identity consistently through all communication channels 
• Identify opportunities for brand co-ops
• Events / Events Management and Sponsorships

Develop & implement cross-brand campaign opportunities

• Continue to build on the success of existing brand campaigns
• Identify & drive new cross-brand campaign opportunities
• Drive collaboration with brands, Bash, TFG Rewards and other stakeholders
• Deliver integrated campaigns

Market & Campaign Analysis

• Analysis of competitors, promotional landscape and campaign reviews 
• Monitor the retail landscape & identify opportunities 
• Research of marketing trends, specifically in the digital portfolio, popular culture & relevant events

Communication and relationship management

• Manage client communication activity
• Manage agency/ supplier relationship, briefs & communication
• Share brand vision and identity with the team & stakeholders

Budget and planning

• Responsible for the management of allocated budget
• Effectively use allocated funds to ensure maximum exposure for the brand
• Control the budget through invoice sign off and loading

Qualification & Experience:

• Tertiary degree or 3-year diploma in Marketing/ Brand Management/ Digital Marketing or similar is essential.
• 2 – 4 years’ experience
• Proficient in Word, Excel and PowerPoint