Brand Manager – Fruit Industry – Stellenbosch at Agricruitment Limited

Job Description
The company drives the global commercialisation, marketing and branding of fruit produced by its own farming operations throughout South Africa, as well as that of partner growers, locally and internationally.

As the supplier and brand expert of choice, they provide their global customers with consistency in supply and quality in multiple countries locally and internationally.

You will work across all levels and departments of their organisation to drive their business strategy and passion for fresh produce branding. As a brand ambassador you will be instrumental in crafting international campaigns and marketing support that resonate with their target audience.

Responsibilities

• Co-ordinate and implement brand strategies aligned with the business’s overall goals
• Analyse brand positioning and consumer insights and adapt our strategies accordingly
• Co-ordinate the development and execution of marketing campaigns to grow brand awareness and loyalty.
• Co-ordinate the creation and maintenance of existing and future brand visual identities
• Contribute to creative development of world-class branding and marketing campaigns, using that to motivate global customers to embrace these branding campaigns.
• Oversee the production of advertisements, promotional materials and marketing campaigns
• Translate brand elements into plans to support go-to-market strategies
• Compile design briefs and liaise with service providers
• Co-ordinate social media strategy
• Contribute to and co-ordinate social media and audio-visual content development
• Support a team working on brand initiatives to drive customer engagement
• Monitor budgets, ensuring all branding activities are within allocated financial plans.
• Report on in-market brand performance and execution plans
• Work closely with service providers to enhance the brands’ marketing efforts.

Requirements and skills

• Degree in Marketing or a related field – or similar degree or qualification
• 2-3 years’ experience in a relevant environment
• Good analytical skills and a creative mind
• Superior attention to detail
• Up to date with the latest marketing trends and best practices
• Outstanding communication skills
• Good time management skills
• Ability to work under pressure and meet deadlines
• Self-starter
• Ability to build relationships with customers
• Ability to work in a team environment
• Drivers licence and own transport
• Travel internationally if required