Brand Manager: King Food (Maize, Sorghum, Pulses) at Tiger Brands

THE JOB AT A GLANCE:

As a Brand Manager you will report into a Marketing Manager or Marketing Director. You develop and  execute brand plans while trying to achieve sustainable, profitable growth for your brand / business unit holistically including non-consumer facing projects which could unlock profitability. You will achieve this by leveraging consumer and shopper insights to craft brand plans/business plans  that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand, and commercially viable plans for your business unit.  You will work with the Marketing centres of excellence, leveraging their expertise to optimise pricing, promotions, product innovation, packaging and marketing mix. In addition, you will work cross-functionally to demonstrate team leadership and buy-in for your brand/business plans.

RESPONSIBILITIES

WHAT YOU’LL BRING TO THE TABLE:

Key Attributes and Competencies

• Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category/business and use that to drive strategy and decision making
• Strategic savviness and commercial acumen – the ability to craft and shape a plan to grow your category/ business unit , drive its execution, and understand the trade offs involved in pulling various levers for profitable growth
• Demonstrate Strategic Thinking including analytical skills which translates data into actionable insights
• Route to market appreciation  – a robust understanding of both modern and general trade. In addition an appreciation of shopper insights.

Ways of working:

• Agility
• Adaptability
• Flexibility
• Resilience
• Speed of delivery
• holistic business management e.g. byproducts/VAT-free; in addition we work Agile based on workload i.e. working across King Food and Jungle

Working within complex environments

• Ability to manage complexity/juggle balls 
• Making complex matters simple

Leadership

• Leads self by consistently identifying development opportunities through coaching feedback
• Leads others through ongoing coaching and mentoring

WHAT YOU WILL DO

• Translate consumer insights and analysis of key issues and opportunities into 
  clear & compelling brand/ business plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
• Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication. In addition, you will resolve commercial needs of the business by leveraging  commercial acumen that speaks to the total P&L.
• Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources
• Lead creative agency through the Communication Strategy process for your
  brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint  
• Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management

QUALIFICATIONS

ESSENTIAL SKILLS & QUALIFICATIONS:

• Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights
• 2+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth
• BBusSc/BCom  preferable
• Commercial acumen
• Project Management – demonstrated ability to manage project/s from conception to in-market execution and ROI assessment

WHAT YOU WILL BE MEASURED ON

• Total P&L (Volume, Value EBIT)
• Brand(s) growth
• Marketing ROI:
• Promotional ROI
• Innovation ROI
• Brand health
• Campaign deliverables (reach/engagement etc)
• Market share (%)
• Team development and feedback
• Effective Team leadership resulting in a cohesive team culture