Brand Manager (m/f/d) at Acino Pharma

Job Purpose: 

• To implement Marketing Plan strategies aimed at achieving sales and profit objectives by product. Ensure that all marketing plans are aligned with the Key Business Objectives and Critical Success Factors cover pricing, promotions, products, and packaging that contribute towards the growth of the product portfolio through positioning in the marketplace.

Main Duties and Responsibilities are:

• Completion of all assigned training within the specified timelines.
• Forwarding of all received Product Quality Complaints, Adverse Events and Medical Enquiries to the relevant person in Quality Assurance/ Pharmacovigilance/ Medical Affairs.
• Achieving sales targets for division ensuring budget is achieved.
• Achieving profitability for division is achieved by achievement of EBITDA.
• Understand the changing dynamics of the market in terms of competitive activity, customer needs and wants, in order to direct our resources to the company’s best advantage.
• Developing an expertise and understanding of the business in order to better direct strategy and train/ support training of the sales personnel to the level that is deemed appropriate to maximize results.
• Develop and implement Brand Plan with related strategies to maximise sales and profits by brand and gain approval and buy-in thereafter successful implementation of all the elements of the brand plan.
• Monitor & evaluate performance of the Brand Plan execution, and develop alternative strategies where needed.
• Business development through development of business cases where required by the business.
• Ensuring customer engagement and patient centricity amongst the marketing & sales team with an added-value approach to driving brand success.
• Product portfolio investment strategy & managing ROI, management reporting for Business Unit performance & strategic insight.
• Managing the advertising agency relationships, providing accurate project briefs, and collaborating to create successful campaigns.
• Driving innovation and best practice marketing campaigns Direct to Consumer and across all other brand activities - providing relevant and appropriate detailing tools, promotional material, and training support to the sales team/s.
• Ensure appropriate product knowledge and therapeutic area understanding by collaborating with Medical Affairs Team to achieve the desired level of product expertise within the marketing and sales team.
• Ensure compliance with all SOPs including forwarding of all received Product Quality Complaints, Adverse Events and Medical Enquiries to the relevant person in Quality Assurance/ Pharmacovigilance/ Medical Affairs.
• Forecast accuracy and inventory management along with cross-functional collaboration at S&OP meetings.
• Ensure the availability of training plans according to the role and manage training record and expense filing management for product portfolio.
• Ensure the Acino values form a foundation for daily operations and help guide decisions as well as contribute towards shaping the team culture.

Qualifying Requirements are:

• Relevant bachelor’s Degree and/or relevant marketing qualification.
• 3 Years Sales & Marketing experience in a Pharmaceutical related field.
• Experience in successfully delivering objectives to time and within budget.
• Adept at problem solving supported by analytical abilities to make fact-based conclusions about the impact of market dynamics, customers, and competitors on marketing/selling plans.
• Working knowledge of the Pharma environment, relevant procedures, and funding issues.
• Leading multifunctional teams without direct functional authority.
• Experience in Consumer Health environment & marketing dynamics.
• Experience with trade marketing (preferred).
• Embodies Our Acino Values & Behaviours in all internal and external interactions.
• People skills – highly adapted interpersonal skills.
• Problem solving analysis skills.
• Priority setting – initiative and follow through.
• Time management and deadline driven.
• Detail oriented.
• Agile and easily adaptable.