Brand Manager: Pain (Prescription) (JHB North) at Aspen Pharma Group

OBJECTIVE OF ROLE

• Drive sustainable, profitable growth of the brands in responsibility through brand stewardship and management aligned to business expectations 

KEY RESPONSIBILITIES 

Strategic development

• Develop promotional and advertising strategies that grow brand market shares against competitors
• Strategies need to create demand for Brands in portfolios by ensuring the necessary support to the sales teams with high levels of energy, motivation, integrity, and urgency to help them achieve sales targets
• Market analysis and gathering insights to arrive at strategic intent
• Develop succinct portfolio/brand strategies with supporting tactical plans in the form of a Brand Plan to drive the strategic intent
• Successful roll out and lead the implementation of tactical plans, and monitor the roll out
• Implementation, monitoring, and measurement of the success of the developed strategies, and to ensure that they are flexible to adapt to a dynamic environment
• Anticipate future trends in disease management and the market environment  

 Commercial capability

• Propose sales budgets for presentation and alignment in the business. Achievement of approved budgets is required
• Managing advertising budget and spend for the portfolio
• Ability to manage cross-functional networks and channel resources for the portfolio to drive profitable growth
• Ability to interpret and implement insights drawn from a variety of internal and external data sources 

Sustainable business growth and profitability 

•  Forecasting accuracy      
•  Effectively manage and monitor sales as well as promotional budgets
•  Effectively manage and initiate the required Advertising and promotional campaigns to support execution excellence and maximize ROI
•  Effectively manage and initiate the required Advertising and promotional campaigns to support execution excellence and maximize ROI
•  Initiate robust measurements for tactical execution outcomes to maximize ROI and future commitment decision making
•  Assess market potential of opportunities/pipeline with NPL team to successfully implement new products once launch-ready

Innovation

• Innovative way of thinking to secure a competitive advantage
• Provide creative direction for brand/portfolio strategies

Internal and external customer interaction

• Enthusiastically communicate plans and results with the Sales force, business leadership and relevant teams within the business regularly
• Identify opportunities for cross functional efficiencies and collaboration with key stakeholders to deliver on and achieve
• Sense of urgency in resolution of customer queries
• Quality assessments of portfolio/ brand strategy and tactical implementation through customer interactions / infield visits to obtain required intelligence and insights
• Compliance

Requirements
EDUCATIONAL REQUIREMENTS

• Matric
• Commercial / Marketing Bachelor’s degree preferred

KNOWLEDGE & EXPERIENCE REQUIREMENTS

• 2- 3 years preferred Marketing Management experience
• 3+ years Pharma and or/ marketing industry experience
• Relevant therapeutic area knowledge is a definite advantage
• Understanding and experience in the relevant market of portfolio operation is important
• Applicable industry knowledge
• Therapeutic area knowledge
• Understanding of the market dynamics in the area in which the BU operates
• Ability to effectively operate, Microsoft Office suite
• Commercial knowledge

SOFT SKILLS REQUIREMENTS

• Enthusiasm, passion, and high energy are key requisites
• Commercial acumen
• Analytical skills
• Project management
• Networking ability (to develop and maintain KOL relationships included)
• Interpersonal skills
• Ability to perform under pressure
• Self-starter and self-motivated
• Sense of urgency
• Prioritizing and planning
• Verbal and written communication skills
• Aptitude for continuous learning and coaching
• Influential and impactful presentation skills
• Adaptability and flexibility in a changing environment