Brand Manager: Stayfree, Savlon & Band-Aid at Kenvue

Purpose for the role:

• This professional will develop strategies to support and grow Johnson’s Baby in key markets.

Responsibilities and the impact YOU will have:

•  Develop strategies to support Stayfree, Savlon & Band-Aid in key Sub-Sahara African markets
•  Leads annual brand planning process, working closely with the in-market teams to deliver sound annual plans that clearly map out growth opportunities / objectives and the plans required to deliver against these objectives
•  Develop, plan, implement and evaluate marketing activities / advertising / promotional plans.
•  Plan NPD pipelines and implement new product launches
•  Build insights that inform consumer relevant / market appropriate mix development
•  Build thorough understanding of the competitive landscape per market and the performance levers within each market.
•  Implementation of marketing mixes that are consistent with overall strategies.
•  Proactively identify emerging trends, develop deep understanding of category and professional landscape to help shape future direction and define strategy to execution based on insights
•  Manage and optimize existing education programs aimed at educating children on oral hygiene.
•  Implementation of marketing mixes that are consistent with overall strategies
•  Ongoing measurement and evaluation of broad strategies and activity plans with strategies evaluated over time and adjusted as necessary
•  Manage budgets and return on investment
•  Participate in financial planning process and takes accountability for financial and P&L performance of key brands / markets
•  Partner with Regulatory to understand criteria and regulations per market and to facilitate the relevant registrations and marketing execution across markets.
•  Ongoing measurement and evaluation of broad strategies and activity plans with strategies evaluated over time and adjusted as necessary.
•  Support, develop, and manage business financials, P&L performance, product forecasting, and budgets to ensure plans can be executed and financial targets delivered
•  Collaborate cross-functionally with supply chain, packaging, cluster/franchise marketing, and sales for strategic packaging, commercialization, advertising, content creation, and promotion
•  Partner closely with cross-functional peers to address capabilities gaps, remove inefficiency from value chains, and drive profitability
•  Manage and partner with 3rd party agency & vendors to develop and select communication plans and advertising to improve business results; Monitor advertising performance to optimize return on investment
•  Continually assess digital performance to figure out what is / isn’t working using data, analytics and insights to continuously optimize performance, delivering aligned success metrics
•  Contribute to a high-performance environment with a culture of collaboration and innovation, and ability to drive deeper integration with greater J&J team
•  Ensure internal/external alignment, while growing and maintaining relationships with key stakeholders

Qualifications What we are looking for

•  Matric plus a relevant marketing or business degree or diploma.
•  3 - 5 years brand management experience with consistent track record in brand strategy and marketing mix development and implementation in Consumer Goods industry at a multi-national company.
•  Has strong numerical analytical skills with the ability to apply to both commercial & marketing opportunities.
•  Able to think strategically.
•  Ability to take initiative and to be proactive (self starter).
•  Ability to manage complexity.
•  Ability to collaborate and build productive working relationships.
•  Tenacity to see things though and to deliver the long-term vision.
•  Leadership ability and potential (role will grow as SSA business grows).
•  Insight development, Brand positioning, brand idea and communication strategy, Marketing research and consumer planning, Trend foresight, competitive and external environment, Communication channels, Brand and business planning, Brand profitability, Product and packaging development (NPD / NPI), Pricing, Trade channels, Portfolio management, Project management, Commercial and business acumen required to complete business case development and market share analysis.