Brand Manager - TFG Customer Hub at TFG (The Foschini Group)

The opportunity:

• Join our team and innovate, infusing creativity into the very soul of our TFG Rewards member engagement strategy.

About you:

• You’re not just another loyalty professional; you’re curious explorer, a motivator, an influencer and an advocate for excellence. Obsessed with creating lasting customer impressions, you place our TFG Rewards members at the heart of every data-driven decision you make.

How you will contribute:

You will be customer-centric: Develop compelling analytics-based communications for TFG Rewards members, both overtly and covertly.

You will be client-focused: Use customer data and segmentation to enable   TFG’s retail brands to leverage the loyalty engine more strategically.

What you will bring:

• A customer focused mindset
• Exceptional verbal, written communication, presentation and interpersonal skills
• Detailed and analytical, with the ability to deliver actionable with exceptional organizational ability
• CRM/Data-driven marketing know-how
• A compelling communicator, with experience in content development across multi-channels and the ability to influence through storytelling
• A solid understanding of retail
• Resilience and emotional maturity

What you need to know about this position:

• The role requires a great deal of cross-collaboration with multiple internal stakeholders and external partners.
• You will have the exciting chance to be part of the fast-paced fashion and retail industry. By immersing yourself into TFG’s diverse brands and their different business strategies, you’ll play a part in helping our teams effectively implement TFG’s overall customer and rewards strategy.
• You will leverage your understanding of loyalty, grounded in data analysis & insights to collaborate with these different teams within TFG, such as retail brand teams, Credit, VAS, Bash etc to co-ordinate TFG Rewards campaigns aimed at boosting member engagement across our wide range of offerings.
• You will be a mastermind in managing diverse internal partners across marketing, merchandise and operations and your technical prowess will also come into play as you support our 25+ retail brands achieve Rewards targets and KPI’s
• You will dive into the data, spot chances for improvement and suggest enhancements based on data-driven insights, whether it’s for personalised communication with TFG Rewards members or exclusive offers in our 3000+ physical stores (and online).
• Your expertise will foster a culture of loyalty learning and innovation among all our stakeholders and be expected to lead workshops & training sessions linked to the loyalty engine for optimal delivery and ROI.
• You will provide creative direction for TFG Rewards by leveraging brand assets where your attention to detail will guarantee that every message resonates with each segment of our 30-million-strong member base. This includes overseeing the delivery, tracking, reporting and continuous enhancement of portfolio-specific outputs across all digital and physical channels and touchpoints.
• As a member of the TFG Rewards tribe, you will also be responsible for member queries and escalations, you’ll be a go-to for all things Rewards-related where you’ll turn challenges into opportunities for improvement 
• You will be in a fast-paced role that requires great agility and the ability to meet numerous deadlines, simultaneously.
• Last, but not least, you will be a dedicated problem solver, collaborating closely with the Loyalty Product Owner to drive system-related developments and enhancements of our loyalty engine. 

Join us and make loyalty and fashion your playground. This is where your passion meets your profession and where every day brings new opportunities to make a lasting impact on our TFG Rewards member base!

Requirements:

• Degree or qualification in related field (Marketing, BCom/BSc)
• Performance marketing, experience in or understanding of SEO, PPC, display and retargeting advantageous & comfort using content management systems & platforms like Everlytic, Google analytics and social media/influencer platforms etc
• Budget management
• 3-5yrs B2C marketing with a minimum 3yrs focused on digital marketing activities