Brand Specialist at TFG (The Foschini Group)

Roles and responsibilities:

• Execution of the marketing strategy in line with published marketing calendar. 
• In line with pricing and product strategies
• Ensure consistent interpretation of brand objectives and strategies amongst key internal and external partners

Good financial acumen:

• Manage execution of duties within the allocated budget
• Identify better, more cost effective ways of executing tasks at hand
• Process driven for effective execution of duties
• Ensure effective use of mediums for communication at optimal pricing
• Customer centricity is key to executing campaign aligned to building the brand
• Excellent relationship management skills across multi layered internal and external partners
• Build strong partnerships with agencies and suppliers and ensure they are thoroughly immersed in the market, product categories, and the brand 
• Reporting and analysis on effectiveness of marketing campaigns- relative to competitors and identifying corrective actions 
• Project management skills key to managing multiple campaigns at the same time
• Manage multiple partners briefs and executions, timelines/ deadlines, elements, budgets
• Stay abreast of newness in the marketing space to ensure we stay relevant in the market
• Closely monitor competitor activity to identify which of our strengths we can exploit and weaknesses we should be avoiding
• Able to manage activations and events in line with brief and brand identity 
• Travel is required

Qualification & experience:

• A relevant tertiary qualification
• Minimum 4-5 years working experience 
• Minimum 5 years relevant retail & brand experience is essential
• Proven track record and ability implement innovation strategies
• Ability to persuade and influence both internal and external stakeholders
• Ability to work well under pressure and deliver on tight deadlines
• Able to solve complex problems involving multiple teams
• Experience in campaign shoots, fashion production and creative directing desirable
• Strong written and verbal communication at all levels of organisation
• Proven leadership ability

Skills:

• Excellent attention to detail.
• Numeracy skills combined with an inquiring analytical mind.
• Self-motivated, with excellent time and project management skills.
• Accepts responsibility and self-manages while delegating tasks as appropriate.
• Ability to work well under pressure and collaborate with a multi-faceted team.
• Ability to travel nationally as business needs demand.
• Proficiency in Microsoft Office programs.
• Branding and Positioning
• Integrated Marketing Communications
• Media and Public Relations
• Marketing Digital Literacy