Business Development Specialist at Potentiam Limited

Duties & responsibilities 

• Pick up potential lost opportunities from attendees to webinars, events and other lead generation channels 
• Drive “new” customer acquisition growth by making outbound calls & doing outreach campaigns to prospective businesses 
• Qualify opportunities – Qualify all sales opportunities provided via lead generation channels and provide regular feedback on the performance of leads 
• Account management – work closely with Business Development Managers in the handover 
• Target – Responsible for achievement of monthly/ quarterly new business targets for meetings 
• CRM and pipeline management – Track all calls and communications in CRM as well as manage all sales pipeline tracking and target reporting 
• KPIs – qualifying on-profile Clients & booking meetings as directed Marketing Lead Background & Experience 

Skills Required

• A minimum of 3-5 years’ experience in a SaaS B2B sales role. 
• A background in Sales of ERP and Accounting Software (example Sage) beneficial 
• Proven experience within the professional services sales arena securing meetings through outbound activity ranging from warm leads to cold outreach within in ABM (Account-Based Marketing) framework 
• Strong English written ability and excellent business communication skills is essential.
• Experience of working with CRM databases (ex Hubspot or Netsuite). 
• Be organised and self-aware, consistently following up on leads and planning ahead. 
• Target driven and ability to collaborate effectively in cross-functional teams. 
• A good understanding of LinkedIn Sales Nav will be beneficial 
• Background in technology sales, international exposure, and consulting will be hugely desirable