Campaign Executive - International at Rewardsco

Key Responsibilities:

• Support Business Development in client interactions where technical knowledge is required to progress a deal (pre-sales support).
• Support Business Development with the following:

 Planning and Strategy:

• Developing campaign strategies and plans.
• Setting goals and objectives.
• Creating timelines and budgets.

Market Research and Marketing:

•  Conducting market analysis on sectors and specific clients.
• Identifying target clients.
• Analysing competitors and industry trends.
• Executing marketing campaigns across different platforms (social media, email, etc.).
• Creating engaging content with Marketing.
• Conducting due diligence on potential and current clients

Business Development Pipeline and Campaign Management:

• Managing the identified CRM tool for business development.
• Operational/CRM/Sales administration

 Performance Optimisation:

Work with the Operational teams and will be responsible for reporting on all elements of the campaigns including continuous improvement of: 

• Sales volume
• Revenue per sale
• Cross selling
• Upselling
• Activations
• Collections

 Onboarding and Ongoing Campaign Requirements:

Work with the relevant Operational teams for supporting the Campaign Executive with the following: 

• Performance reporting: Collation of data to inform operational decisions and provide the executive team with key performance metrics.
• Product enhancements: Ongoing product enhancement to improve the customer value proposition and ultimately drive increased sales volumes and revenue per sale.
• Recruitment and training: Articulate agent requirements and ensure that agents are adequately skilled to serve on the campaigns.
• Data quality and quantum: Monitor and source data that represents the optimal balance between cost and supporting sales performance. Ensures that data supply does not become a bottleneck or single point of failure that could undermine campaign viability.
• Sales performance and sales team optimization: Ongoing improvement of the sales environment to promote high aggregate performance through effective management of attrition, incentives, motivation and skill enhancement.
• Logistics: Where logistics are relevant to a campaign the Campaign Executive is responsible for ensuring that stock, deliveries and returns are managed effectively.
• Quality assurance: Ensuring a world class customer experience that exceeds the client’s expectations.
• Collections: Monitoring and continually improving collection rates.
• Compliance: Ensuring all systems, processes and customer interactions are compliant with respect to the law and client’s requirements.
• Technology Infrastructure: Ensuring that the technology infrastructure is effectively supporting the campaign’s requirements.

 Recruitment and Training:

• Articulate agent requirements and ensure that agents are adequately skilled to serve on the campaigns.

 Analytics and Reporting:

• Monitoring campaign performance
• Analysing data to optimise strategies
• Reporting on campaign effectiveness to stakeholders
• Commercial modelling of campaigns for viability and ongoing campaign enhancements

Collaboration:

• Working with cross-functional teams (Sales, Marketing, Compliance, Financial Operations).
• Managing relationships with internal and external partners and suppliers/vendors.

Customer Engagement:

• Interacting with Clients and addressing their needs according to the CBDO’s guidance and direction.
•  Gathering feedback to improve future campaigns.
• Engage with Clients to understand campaign requirements once deal is secured.
• Structure campaigns such that Clients' needs are dovetailed with campaign execution capabilities.
• Monitor campaign performance and constantly align Clients' expectations with operational delivery.
• Engage with Rewardsco Sales to alter course as required.
• Engage with Rewardsco Sales to solve problems ahead of it being an issue for the Client.
• Engage with Rewardsco Sales to develop systems and processes to meet Client and market needs
• Take responsibility for campaigns from pilot onwards.

 Traits:

• Strong technical and operational knowledge
• Deep understanding of Rewardsco’s competencies and operational delivery opportunities
• Analytical / Data driven
• Personable
• Highly organized
• Sufficient EQ to engage with clients on a regular basis without undermining Business Development’s approach to a given client
•  The Campaign Executive will follow guidance and direction from the CBDO and draw from the relevant Group Services to meet their obligations and continuously improve campaign performance.

  Technical Knowledge: 

• Matric
• Bachelor’s degree preferred
• Sales experience for at least 5 -8 years within a Call Centre
• Previous experience in International Business development and/or campaigns will be advantageous