Category Marketing Manager: Baby Foods at Nestle

A day in the life of...

• Leads the development and execution of the Nestle Nutrition Strategic Roadmap and ensures alignment of local market strategy with overall global strategy
• Manages and optimises the category P&L and ensures consistent and sustainable profitable growth
• Uses different touch points especially digital platforms to reach and engage consumers in innovative and non-traditional ways in support of brand objectives.
• Knowledge and deep understanding of the Customer and Consumer Segments to enable solutions that address their needs and win against competition
• Successful promotional and detailing activities resulting in trial, conversion, purchase, loyalty and advocacy in order to grow ahead of categories where Nestlé competes

 Lead & Develop Brand Teams

• Develops own management and leadership skills by: providing regular coaching and mentoring to direct reports. Coaching and guidance should be in-line with Nestle Leadership Framework Competency Model
• Leads, motivates and develops a team which is agile enough to respond to fast changing organisational challenges
• anages processes and removes barriers to ensure that the team is as effective as possible to meet business goals and win with consumers, custome

What will make you successful:

• Bachelor’s degree in Marketing or Marketing related focus / Honours preferred
• Energetic, self-starter with ability to lead and motivate a large group
• Demonstrated knowledge of marketing mix elements, along with experience in developing and implementing both product and customer specific marketing programs.
• Ability to interpret and analyse market research, trends, syndicated data and competitive data / trends. 
• Understanding of category management and development.
• Excellent written and verbal communications skills for interaction with diverse people
• Demonstrated ability to make informed decisions that positively impact business
• Results driven with a proven track record in consistently delivering & exceeding  business targets and category growth
• Systems / info technology and digital marketing knowledge is beneficial