Channel Representative - General Trade Empangeni at RCL Foods

Job Description    

• RCL Foods is recruiting for a driven, highly energized and customer focused Channel Representative - GT within the baking business unit.
• The suitable candidate will be required to address regular operational needs of customers and to monitor as well as to ensure improved route optimisation and driver efficiency.
• This role will be based in Empangeni and reporting to the Sales Executive.
• This role is a Permanent role.

Minimum Requirements    
Education and Qualification:

• Matric
• Valid Driver’s License (Code 10) with PDP and Own Car

Experience and Training:

• 3 to 5 years’ experience in a sales function.
• Driver salesman experience beneficial

Duties & Responsibilities    
Ensure efficient and cost-effective product distribution

• Ensure driver teams deliver according to mapped and optimised routes
• Ensure all new and old customers are plotted on the GPS system
• Ensure orders are geared towards improving truck utilisation and loaves/km

Ensure balancing of orders placed, delivered and returned

• Monitor driver orders for informal trade customers daily 
• Monitor and track returns daily 
• Craft and action plans to drastically improve returns

Submit sales figures from drivers daily

• Ensure driver teams’ sales are in line with sales targets
• Source and distribute of key trade intelligence 
• Provide actionable plans for improvements and combating competitor activities

Ensure the capturing and allocation of all customer details

• Ensure all customer details and classifications are loaded correctly on new accounts and are correctly listed on existing accounts

Ensure driver competency and delivery time management

• Support, train, discipline and lead the driver & van assistant teams to deliver sales excellence 
• Employ efficient route riding system to see all customers within each month
• Evaluate on-the-job performance, and provide training on shortfalls identified

Monitor Trade Prices

• Submit weekly price surveys for informal trade customers
• Monitor RSP’s and execute pricing strategy, policy and mandate 

Build long standing relationship with customers

• Increase sales volume and market share in General Trade stores
• Develop a strategy with Informal Sales Representative to gain new business
• Handle customer complaints and queries
• Ensure merchandising to the company’s standards
• Supports the Informal Sales Representative in providing adequate route optimisation and rationalisation solutions
• Ensure the customer needs are met within a viable business framework
• Provide a link between customers and drivers for a seamless transition of products
• Provide key trade intel and address regular customer service requirements

Deadline:19th December,2025