Consumer Marketing Lead at Coloplast

Your key responsibilities

Kick-off Consumer Marketing plan

• Develop plan and initiate consumer marketing in line with annual business plan priorities
• Lead the thinking around the direction for the company’s consumer marketing journey
• Set clear KPI’s, and deliver against those KPIs
• Engage and collaborate with the Market Managers to ensure BA relevant tactics/content are current and refined for consumer engagements
• Collaborate with Global/EM marketing on campaign optimization and content

Lead the development of consumer-focused content

• Develop locally relevant content for offline and online consumer activations
• Champion and deliver a Coloplast Newsletter/Magazine
• Promote consistency in messaging for one Coloplast voice
• Ensure the Coloplast brand and value proposition is upheld at all times

Drive consumer engagement

• Manage local user communities, networks, and ambassadors
• Initiate new name catching activities (leads generation)
• Execute targeted direct marketing campaigns and activities towards end users
• Facilitate consumer marketing activities i.e. newsletters, sampling and other product/service communication
• Collaborate with Digital/Online Lead for streamlined consumer marketing calendar execution
• Work closely with the Consumer Care Team for effective delivery of the campaign plan
• Map all key processes with a view to establishing smooth workflows across teams
• Work cross-functionally to ensure smooth end-to-end consumer experience
• Track, analyze and improve campaign results

General

• Evolve with the business needs to continuously challenge and optimize the consumer marketing priorities
• Own the relationship with local and global stakeholders to ensure close collaboration for improved commercial outcomes and full transparency between teams

Professional qualifications

We are looking for an operationally strong, consumer focused marketer with a proven track record of implementing local projects and working well within cross functional teams.

• Minimum 3 years within a marketing environment
• Relevant experience in consumer marketing & campaign management is required
• You have a proven track record of delivering against KPI’s
• Strong project management skills and stakeholder management across functions
• Excellent communicator with clear and concise messaging
• Strong ability to internalize the diversity and complexity of the South African market and to identify opportunities based on this
• Ability and willingness to travel 10%

Personal qualifications

• Strong passion for making life easier for people with intimate healthcare needs
• Strong alignment with Coloplast Vision, Mission and values
• Quick learner, intellectual capacity with a high degree of common sense, resourcefulness, and flexibility
• Organized and highly structured with the ability to successfully lead multiple projects and manage deadlines as well as handle ambiguity
• Ability to balance needed attention to detail with a pragmatic view on opportunity, impact and feasibility
• Growth mind-set
• Strong interpersonal skills and ability to interact with different cultures in South Africa
• Team player with a strong “customer/service” orientation