Content Marketing Coordinator at Ster-Kinekor Theatres Pty Ltd

Content Marketing Coordinator Job Duties:

• Manage all campaigns & budgets with Sony Pictures, Film Finity, Empire Independent, Gravel Road and other independent film studio to create & execute marketing plans that adhere to the business strategy of driving ticket sales.
• Support the Content Marketing Manager & Content Marketing Officer with all movie content campaigns with an understanding of target markets & the company business strategy.
• Liaise with Scheduling & Content with regards to Select, Bollywood and other film content. Plan, conceptualize & execute full 360 marketing plans on film content.
• Monitor market share, forecasts and budgets on each title
• Work with all the various departments (F&B, Group Sales, Media Sales, B2B, Operations, Customer Experience) to ensure commercial agenda of the broader business is aligned
• Work with the marketing team to ensure there is a focused strategy to build the emerging marketing base.
• Manage all competitions with relevant parties (legal, design team, etc). Ensure all legal requirements are approved with each campaign
• Manage premieres, events and activations (sometimes after hours).  Work closely with the films studios, events teams and Ops to ensure execution is seamless.
• Negotiate with ATL media & promotional partners to maximize marketing campaigns
• Work closely with the Content Marketing Assistant on Prestige Premieres & other seasonal promotions in the premiumization space – including IMAX. Work closely with Sales to secure sponsorship partners to enhance the experience for customers.
• Briefing in of artwork to the design studio, sending to the film studios for approval and placement on all Ster-Kinekor and other assets
• Approving of press releases on these campaigns
• Work with CRM team to ensure movie collateral is optimally used within the digital and online environment and, where feasible, studios support CRM marketing initiatives
• A collaborative relationship with all the various marketing teams (regional, Clubs, CRM, social media, digital, PR, brand) is essential to ensure marketing plans are co-delivered.
• Maintain ongoing relationships with strategic partners (such as Edgars, Discovery, Standard Bank) to include screenings, exclusive promotions to drive acquisitions and attendances for each partner.
• Third party promotional partners to include media spend / budget / value to highlight campaign
• Ensure all invoices for film studios are done accurately and timeously
• Generate PO numbers for various marketing campaigns
• Order movie vouchers and catering vouchers when required

Qualifications:

• Diploma/ Degree in Marketing

Experience and Knowledge of:

• 1 – 2 Years of experience as a marketing assistant

Skills and knowledge:

• Understanding of marketing principles
• Knowledge of Infoworks & extrapolating necessary data
• Project / campaign management skills
• Events and activation knowledge
• Basic planning, organizing & control skills encompassing the ability to plan, schedule, prioritize, focus and keep others informed
• Strong verbal and written communication skills
• Strong inter-personal skills (ability to work well on cross-functional project teams and foster team commitment to deliverables
• Ability to build trust and customer loyalty
• Relationship management
• Innovative & Resourceful
• Self-starter
• Creative & clear-thinking
• Knowledge of youth trends, changing markets and media platforms
• Understanding of the South African you market and changing landscape
• Strong knowledge of social media and digital platforms