Creative Strategist at Kontak Recruitment

• A fast-moving South African ecommerce brand with a product people genuinely love buying, gifting, and showing off. The team is small and scrappy in the best way, the founder is hands-on and on-camera, and creative output is what drives everything. No layers of approval. No death by committee. Just real ideas, real execution, and real results showing up in the numbers. 
• Here is the truth: the brand is growing, the ad account is hungry, and currently, there are not enough creatives being produced to feed it properly. That is why this role exists.
• You would be the person who fixes that.
• As the Creative Strategist, you own the creative pipeline from idea to finished asset. You think in angles. You see a product and immediately start building a list of every type of person who might need it, every reason they might buy it, every emotion worth tapping into. Then you turn those angles into a weekly plan of videos and images that actually get made, not just talked about in a doc somewhere.
• You will direct the junior creative, plan and coordinate shoots (founder-led content, UGC, studio), step in on editing when the pipeline needs it, and make sure there is a steady stream of polished, launch-ready creatives going out every single week. The target is 10 finished videos per week, plus 5 to 10 image ads on top of that. Consistent. Every week.
• You will not be behind the camera. But everything that gets captured will have your fingerprints on it.

What Makes This Worth Your While

• Full creative ownership with a founder who trusts the people he hires
• A role where your ideas actually get made and your results are visible in real time
• No red tape, no 47-slide brand guidelines, just smart creative with clear goals
• Remote and autonomous, built for someone who thrives without being watched
• A position where getting better at your craft is built into the job

You Need to Bring

• A portfolio of Meta ads you planned or produced that genuinely performed, not just looked pretty
• Proven experience in ecommerce or at a performance-driven agency where output and results were everything
• A real understanding of what makes a hook land, what makes a scroll stop, and what makes someone actually click buy
• The ability to think across a full audience spectrum and craft angles that speak to each pocket of potential customers
• Experience directing or managing other creatives and getting the best out of them without micromanaging
• Solid hands in Canva and CapCut or whatever video editor you actually prefer
• The kind of self-discipline that means you do not need to be chased to get things done

What You Will Own

• Planning and briefing all creative across video and image formats for Meta
• Building a weekly creative calendar targeting 10 videos and 5 to 10 image ads every week without fail
• Identifying audience pockets and crafting angles that speak directly to each one
• Directing founder-led shoots, coordinating UGC, and planning studio content so the pipeline is never dependent on a single source
• Managing the junior creative with clear briefs and enough direction to keep them moving fast
• Reviewing and approving all finished assets before they go live
• Digging into performance data and using what is working to shape what gets made next
• Bringing fresh ideas every single week because that is the job