CRM Specialist at Media24 (Pty) Ltd

Job Description

• We are looking for a passionate and creative CRM Specialist to help drive customer acquisition, engagement, and retention across our digital platforms. This role is ideal for someone who is customer-focused, data-driven, and enjoys creating compelling content and campaigns that deliver measurable results.
• As a CRM Specialist, you will play a key role in building and nurturing customer relationships through targeted communications, content marketing, and CRM campaigns that enhance the customer experience and grow subscriber loyalty.

What You'll Do

• Plan, create, and optimise CRM and content campaigns to drive subscriber acquisition and retention.
• Manage campaign calendars and coordinate campaign execution across multiple digital channels.
• Work closely with editorial and marketing teams to deliver engaging and relevant customer communications.
• Segment audiences and develop targeted messaging based on customer behaviour and interests.
• Provide input into campaign copy, creative design, and customer journeys.
• Create email communications, content, and marketing assets for use across various channels.
• Contribute to UX and UI communication flows and customer-facing experiences.
• Monitor campaign performance, analyse results, and identify optimisation opportunities.
• Maintain a strong understanding of the brand voice and ensure consistency across all customer communications.
• Stay ahead of upcoming campaigns and proactively support marketing initiatives.

What We're Looking For

Essential Skills

• Excellent verbal and written communication skills.
• Strong copywriting ability.
• Customer-centric mindset.
• Strong relationship-building skills.
• Exceptional attention to detail.
• Ability to perform under pressure and meet deadlines.
• Strong problem-solving capability.
• Creativity and a passion for design.
• Expertise in CRM and marketing automation tools.

Qualifications & Experience

• Relevant tertiary qualification.
• Sound understanding of CRM principles and customer lifecycle marketing.
• Proficiency in relevant software applications and digital marketing tools.
• Valid driver's licence.

Advantageous

• Qualification in Marketing, Languages, Journalism, or a related field.
• Experience working with Braze or similar CRM and marketing automation platforms.