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  • Posted: Nov 16, 2021
    Deadline: Not specified
  • We believe in hiring talented, hardworking and ambitious people from all over the world. In return, we ensure a supportive working environment, access to leading edge technologies and a commitment to social awareness and equity. Working in this unique and highly competitive industry means that we have to take risks and be innovative. The way we do this is...
    Read more about this company


    Data Analyst

    Purpose of the role:

    This role will provide the opportunity to help shape customers online journeys through the identification of improvements across the entire digital estate. As the role is fundamental to driving improved engagement and strategic enhancements, the successful applicant must have a strong desire to solve customer pain-points using data. You must be able to align others towards common goals through a focus on data-driven decisions, which allow the organisation to prioritise meaningful change and quantify the relative improvement of potential changes. Understanding which KPIs matter the most is fundamental to the successful applicant helping to enrich our users’ gaming experiences and so you must have an analytical and inquisitive mindset. You should be comfortable with setting up your own KPIs, running your own experiments through A/B testing and helping to pinpoint improvements and accurately predict the impact of changes through a solid understanding of business information and data. You must be comfortable with analysing large amounts of data, creating recommendations and communicating them with stakeholders to enable them to optimise their customer journeys.


    You will be responsible for:

    • Partnering closely with both internal and external Product teams to identify and prioritise improvement across Betway’s customer journeys.

    • Defining metrics and KPIs to monitor performance across digital journeys.

    • Building dashboards to visualise performance of product features and journeys to enable stakeholders across the business to identify pain points and areas of improvement.

    • Effectively communicating (written and verbal) findings through BI dashboards with recommendations on product strategies to leadership and wider stakeholders.

    • Obsession to optimise journeys through A/B testing with a laser focus on metrics that will bring the most value to the business.

    • Collaborating across departments to help support a data-driven approach to life cycle management e.g. acquisition channel optimization, retention strategies and cross-selling products.


    This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.


    You will have (Essential skills):

    • Experience with SQL

    • Experience with visualisation tools eg PowerBI, Tableau etc

    • Knowledge of web data and web data structures

    • Experience with experimentation and A/B testing in either a product or marketing environment

    • Ability to approach ambiguous tasks in a logical way with a commercial hat on


    It would be a bonus if you also had (Desirable skills):

    • A strong understanding of tracking pixels and web tagging principles.

    • Experience with relational or non-relational database technologies.

    • Working with unstructured data and defining web data models.

    • Experience with – Spark/ Hadoop.

    • Ability to code in Python or JavaScript


    Behavioural Competencies:

    Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience, Customer Orientation, Integrity and Innovation

    • Strong interpersonal skills and the ability to establish, develop, and maintain relationships with both technical and non-technical audiences.

    • Excellent time management and organisation skills with ability to work under deadlines; strong attention to detail with a focus on accuracy.

    • Strong analytical and problem-solving skills.

    • Must be comfortable in an ever-changing, fast-paced environment.

    • Adaptable to changing priorities and be enthused by fresh challenges.

    • Enjoy experimenting with data (i.e. Data Junkie).

    • Proactive idea sharing combined with out-of-the-box thinking.

    • Excellent attention to detail.

    • Creative in finding solutions.

    • Work autonomously and liaise with key stakeholders.

    • Highly motivated.

    • Logical thinker.

    Method of Application

    Interested and qualified? Go to DigiOutsource on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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