Digital Franchise Lead at HR Studio (Pty) Ltd

We’re looking for…

• A Franchise Lead who will be responsible and accountable for the overall success of the creation and management of web properties and initiatives in order to diversify client portfolios.

Who are you?

• You have the ability to lead and inspire a high-performing team
• You have strong analytic skills with the ability to analyze and interpret data and develop actionable insights
• You are a strategic thinker, able to anticipate, think critically, evaluate, and act
• You have excellent communication skills with the ability to navigate effectively across different organizations and cultures
• You have experience in a startup work environment is considered an asset

What’s the role?

You will be responsible for:

• Manage, and be responsible for the commercial success of multiple website properties
• Work closely with the Head of Franchise Management to establish an annual business plan and roadmap to be reviewed and approved by Senior Management on a monthly/quarterly basis
• Act as a Digital Product and Marketing expert providing guidance on strategic direction
• Keep abreast of all search engine optimisation (SEO) trends as they occur
• Establish and monitor in real-time an approved list of revenue-generating keywords for each client website and their competitors
• Establish off-site authority building and ensures backlink health
• Define, develop and prioritise a product roadmap, in alignment with OKR’s
• Own and manage P&L and provide regular reports on progress to the executive team
• Develop and manage an annual budget
• Implement structure and manage an agile and flexible team that delivers optimal performance for each digital property
• Oversee the development of content strategy with the content team
• Set the priorities for the Franchise team
• Ensure all central services processes and systems are adhered to
• Lead other initiatives or programs as assigned

Boxes to tick…

• Matric
• Tertiary Qualification - Bachelor’s degree in Business, Marketing or related fields
• 8+ years Digital Marketing experience
• E-commerce Experience with a proven track record of growing revenue
• Good understanding of Technical Search Engine Optimization (SEO) fundamentals
• Strong understanding of CRO and UX principles