Digital Manager at Kontak Recruitment

• An international group of premium pet nutrition, raw feeding and natural pet wellness brands is building a Cape Town ecommerce and commercial team supporting multiple B2C brands and online stores across international markets.
• The Digital Manager will own the trade website, SEO, CRO, landing pages and website change management across the portfolio, working closely with internal developers and external specialists.
• If you’re a genuine pet lover and the idea of working with brands dedicated to happier, healthier pets sounds like your kind of environment, then this is the role for you!

Minimum Requirements:

• Degree in Marketing, Computer Science or a related field, or equivalent experience.
• 4+ years of digital marketing, SEO, CRO and website management experience.
• Previous experience working with EU and/or US B2C ecommerce markets is essential.
• Expert knowledge of SEO, technical SEO and keyword strategy.
• Strong experience with CRO testing and optimisation.
• Proficiency with Semrush, Google Analytics 4 and testing tools.
• Basic HTML/CSS knowledge or the ability to learn, with experience coordinating developers.
• Demonstrable experience using AI tools in digital marketing.
• Must be a genuine pet lover – if animals are your thing, you’ll fit right in!
• FMCG, pet products, food, health, beauty, retail or ecommerce experience is advantageous.

Duties and Responsibilities:

• Own the trade website trading calendar, B2B acquisition activity and website performance.
• Develop and execute SEO strategy across all websites, including technical audits, keyword strategy and content optimisation.
• Lead CRO initiatives and prioritise testing according to commercial impact.
• Build and optimise landing pages across the website portfolio.
• Own website change requests, triage priorities and manage delivery against agreed service levels.
• Coordinate internal and external developers and specialist resources.
• Monitor Core Web Vitals, crawlability, technical site health, rankings and traffic.
• Manage and develop the Junior Digital Executive and use AI tools to support SEO, analysis and optimisation.