Digital Marketing and Communication Specialist (IT) at AFGRI Equipment

Description

• To serve as the driving force behind AFGRI's digital marketing strategy. This role aims to promote AFGRI as a brand on all social media platforms and to create and maintain current, industry-validated content.

Requirements

REQUIRED MINIMUM EDUCATION/TRAINING

• Bachelor's degree or National Diploma in Graphic Design or DigitalMarketing.

REQUIRED MINIMUM WORK EXPERIENCE

• 3 years business, digital sales and marketing experience
• Solid experience in digital marketing tools Google Adwords, Facebook Pixel, Mailchimp, Google Marketplace
• Creative experience in Adobe suite (PS, AE, AI, PP) 

KEY PERFORMANCE AREAS

• Drive digital marketing strategy as well as the digital marketing of key supplier accounts
• Responsible for serving all AFGRI business units with their Digital Marketing and Communication requirements
• Generate and increase awareness, and build the brand on all Social media platforms
• Liaise with the Marketing Department on trends/ideas/market changes.
• Produce relevant content, i.e. graphics, .gif, video files
• Creating how-to videos, YouTube pre-roll videos, flyers, WhatsApp campaigns and interactive PDF
• Keep track of all activities of all business units and create the necessary content to publish on all platforms
• Report monthly on all business activities

TECHNICAL KNOWLEDGE/ COMPETENCIES

• Increase awareness and increase generated leads
• Optimise digital marketing spend
• Understanding agriculture
• Good verbal expression / communication
• Copywriting skills

BEHAVIOURAL COMPETENCIES

• Willingness to travel
• Creative thinking
• Networking
• Listening
• Excellent interpersonal skills
• Willingness to learn 

Closing date: 23 July 2024