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  • Posted: Aug 31, 2021
    Deadline: Not specified
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  • We strive to be a united team of talented people committed to ourselves as much as one another. To be grateful and to embrace the once in a lifetime opportunity to be part of and to be the Bumbo brand. To serve and promote the wellbeing of our employees, our business partners and our consumers with the love respect and pride. And most important of all t...
    Read more about this company

     

    Digital Marketing & Content Manager

    About the job

    SCOPE & PURPOSE

    To source and create digital brand marketing material and platforms that will allow our international business partners to leverage different channels to better target their audiences, customers, and prospective customers by bringing the latest marketing tools, technology, and trends together timeously and effectively.

    The essential role of the consultant is to build a bridge between businesses and the online world, helping them to sell products, services and advise our distributors on the best way to reach their customers.

     

    DUTIES & RESPONSIBILITIES

    • Monitor, analyse, and assess key e-commerce/marketing KPIs to oversee shop performance.

    • Manage and optimise social media accounts (Facebook, Instagram, and Pinterest) including influencer relations

    • Manage customer support channels for Webshops

    • Create marketing and social media campaigns and strategies which will include:

    ✓ Budget planning

    ✓ Content ideation

    ✓ Implementation schedules

    • Discover the way for businesses to engage with existing customers and attract new customers by evaluating the current marketing strategy.

    • Suggest, identify and implement improvements in the following areas:

    ✓ SEO

    ✓ Social media

    ✓ E-mail marketing

    ✓ Website design

    • Improve and manage company branding to increase customer engagement and communication by applying:

    ✓ Creative social media branding and marketing

    ✓ E-mail communication

    ✓ Mobile communication

    ✓ Local marketing campaigns

    • Coordinate content platforms such as website landing pages and blogs.

    • Implement content development strategy to website and blogs

    • Improve business site’s Google ranking by adding new keywords, analysing and optimizing web pages.

     

    QUALIFICATION AND EXPERIENCE

    • Diploma/Degree Preferable (Business / Marketing Field)

    • 2-5 years working experience in e-Commerce online marketing (preferably DACH market)

    • Enthusiastic about the baby industry and digital marketing and online marketing all-rounder with strong analytics skills and Google Analytics knowledge

    • Experience with webshop systems and CMS basic HTML skills desirable

    • Experience with one or more of the following tools: Google Ads, Search Ads 360, Google Search Console, Hootsuite, Jira

    • Enthusiastic about social media, copywriting, and content creation

    • Native German skills desirable

    • Experience in B2c online marketing

     

    KEY SKILLS AND ATTRIBUTES

    • Your way of working is structured and organised and you also think about future requirements when it comes to processes.

    • You are very articulate on the phone and by email

    • You are professional and self-confident in meetings with brands and retailers

    • You are communicative and have a good sense of empathy

    • You are patient, reliable, and able to work under pressure

    • You are business fluent in English and German

    Method of Application

    Interested and qualified? Go to Bumbo International on www.linkedin.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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