Digital Marketing Specialist at Media24 (Pty) Ltd

Key Responsibilities:

As our Digital Marketing Specialist, you will:

• Manage and optimize digital marketing campaigns across platforms such as Meta, Google, and other relevant networks to drive traffic and conversions.
• Set up, execute, and implement marketing campaigns with speed, accuracy, and attention to detail.
• Continuously monitor campaign delivery and performance, optimizing campaigns for maximum results.
• Report regularly on campaign performance to the Subscription and Marketing team.
• Assist in developing digital marketing materials that effectively drive traffic and conversions.
• Ensure all documentation and reports are accurately saved in the electronic file system.
• Advise on and implement best industry practices while driving innovation and continuous improvement.

Skills and Competencies:

To excel in this role, you will need:

• A deep conceptual and practical understanding of digital marketing and a basic knowledge of related fields.
• Strong strategic thinking and excellent presentation skills.
• Expertise in problem-solving, finding creative solutions, and exercising sound judgment based on multiple sources of information.
• Exceptional interpersonal and leadership skills to collaborate effectively and build consensus.
• A dynamic and inquisitive mindset to stay at the forefront of the digital marketing industry.

Qualifications and Experience:

Essential Requirements:

• Education: A relevant qualification in digital marketing or related fields.
• Experience: At least 2 years of online advertising/trafficking campaign administration experience in a paid advertising setting.
• Comprehensive knowledge of all digital marketing channels.
• Proficiency in Excel and the ability to use data effectively.