Digital Media Specialist SLS SanlamConnect (PG8) Bellville at Sanlam Group

What will you do?

• This role supports projects which enable intermediaries to grow their business through the effective use of digital media channels such as social media, websites, emails, mobile and other online marketing platforms.

What will make you successful in this role?

Key focus areas for this role would be:

• Digital marketing account management services – part of team performing duties such as content planning & scheduling, content creation/proofing and repurposing, trend watching, community management, creating intermediary digital properties on Facebook, LinkedIn, Instagram.
• Producing a monthly newsletter and content calendar
• Eye for detail, design and the Sanlam brand narrative/ identity
• Paid media advertising support (basic)
• Strong social media insights, with the ability to translate trends, platform nuances, and audience behaviour into practical, compliant business content
• Supporting intermediaries and staff regarding social media marketing best practices for business use
• Participate in initiatives to continuously help make social media add value to intermediaries
• Develop and maintain digital marketing tools/support kits for intermediary use

Qualification and Experience

• Grade 12
• Suitable qualification in Digital Studies/Web design/Media Management or related would be preferential
• 2- 4 years experience in a Social Media focussed role
• Experience within a financial distribution environment
• Experience in Digital Media Marketing

Knowledge and Skills

IT/Systems/Tools:

• MS: Office (Excel, Word, PPT, Outlook, MS Teams, Co-pilot AI Assistant)
• Social Media Platforms (functionality, content formats, engagement mechanics and platform-specific best practices)
• Google Analytics/Facebook Insights
• Meta Suite, Ads Manager
• Graphic Design/ Canva/ Adobe Express
• Content Schedulers e.g. Sprout Social, HootSuite, Buffer etc.
• Planning & Collaboration e.g. Miro, JIRA, Trello, MS Planner, ClickUp

Business:

• Financial services industry knowledge/context (basic)
• Adviser business model and value proposition (basic)
• Sanlam/ Financial Services Product Knowledge (basic)
• Understanding of sales and advice processes (basic)
• Social media & content marketing principles and processes (platforms, applications, organic, paid etc.)
• Brand and CI guidelines and practices 
• CRM, Database Management (basic)
• Content management processes and guidelines
• Document and media manipulation/ editing
• Compliance legislation/regulations incl. FAIS, TCF etc. (basic)
• Marketing and communication principles and processes
• Digital strategy and policy
• Training and coaching

Core Competencies

• Being resilient 
• Collaborates 
• Cultivates Innovation 
• Customer Focus 
• Drives results 

Personal Attributes

• Proactive, initiates actions/self starter
• Communication and persuasion skills
• Analytical, detail minded, accurate
• Innovative in looking for ways to improve process/practice
• Collaborator
• Good relationship/stakeholder builder
• Presentation/facilitation skills
• Comfortable operating natively within social media platforms, with curiosity for emerging features, trends, and evolving content styles