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  • Posted: Jun 6, 2025
    Deadline: Not specified
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  • Kagiso Media is the largest black-owned media corporation in South Africa. Its primary assets include: Knowledge Factory East Coast Radio Jacaranda FM JUTA publishing


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    Direct Account Manager

    Key Accountabilities: 

    • Ensure specified face to face meetings with clients per week (new clients, upselling business calls and service calls) 
    • Ensure specified non-face to face contact with clients per week
    • Categorize and define a strategy per client for A, B and C clients with CRM calendar
    • Effectively ensure interdepartmental communication in respect of each on-air campaign
    • Ensure the campaign is effectively and accurately implemented
    • Meeting monthly, quarterly and annual targets
    • Successfully procure new business and close sales
    • Develop methods to procure new clients
    • Attend to meetings and administrative functions
    • Research and draft accurate proposals
    • Update the client database for all clients and capture all client activity regularly on the CRM software.
    • Ensure that contact reports and completed and tracked in CRM
    • Ensure thorough product knowledge
    • Awareness of client’s business activities and ability to Service clients professionally
    • Retain a minimum of 75% of clients annually
    • Ensure forward planning (complete quarterly plan for each) existing client
    • Ensure that the Client has a great experience with the brand 

    New Business Development:

    • Successfully procure new business and close sales
    • Achieve the set amount of client calls
    • Achieve the specified target for new client applications
    • Develop methods to procure new clients
    • End client meetings with requests for referrals
    • Effectively manage the client relationship via a plan CRM strategy
    • Effectively ensure interdepartmental communication in respect of each on-air campaign.
    • Ensure the campaign is effectively and accurately implemented

    Administrative Functions:

    • Attend meetings
    • Research and draft accurate proposals
    • Update the client database for all clients and capture all client activity regularly on the CRM software.
    • Renew existing client campaigns
    • Pre-call / post call panning
    • Categorize the client database
    • Ensure that pipeline is accurate via the CRM System
    • Ensure sales process and other processes are adhered to

    Manage Key Trade Partnerships:

    • Build and Maintain close working relationships with key trade partners
    • Manage the day to day needs of the clients, including airtime bookings and advert recordings etc
    • Service clients professionally
    • Add input into the drawing up of partnership contracts where need be
    • Awareness of client’s business activities
    • Conceive and execute a Customer Relations Management strategy for these clients; including East Coast Radio management

    Requirements

    Qualification Requirements:

    • Relevant Degree/ Diploma

    Experience and Skills Requirements:

    • Code 08 Drivers License
    • Preferably 2-3 years experience in the advertising and media sales environment
    • 5-7 years experience in sales
    • Business sales and marketing principles
    • Excellent Communication Skills - written, verbal and telephonic.
    • Customer Relationship Management
    • Relationship Builder

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Kagiso Media on kagisomedia.mcidirecthire.com to apply

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