E-Commerce Content Executive at Salt South Africa

Overview:

• A dynamic digital retail specialist in the beauty and wellness sector is seeking a Digital Content Manager. This role will be responsible for shaping the brand’s digital narrative and managing multi-channel content strategy. This position involves orchestrating compelling product storytelling, developing strategic partnerships, and driving customer engagement across a premium portfolio of international beauty and sun protection brands.

Duties and Responsibilities:

• Content Leadership: Develop and execute comprehensive content strategies across digital platforms.
• Brand Storytelling: Create compelling narratives that enhance product positioning and customer education.
• Campaign Management: Plan and deliver integrated digital campaigns across email and social channels.
• Product Content: Oversee product information management ensuring accuracy and engagement across platforms.
• Partnership Development: Build and maintain relationships with premium brands for collaborative campaigns.
• Social Media Strategy: Direct organic social media presence to build community and drive engagement.
• Email Marketing: Craft strategic email campaigns to enhance customer retention and engagement.
• Visual Direction: Guide the curation and creation of engaging visual content across all channels.
• Market Intelligence: Monitor industry trends and competitor activity to inform content strategy.
• Cross-functional Leadership: Coordinate with internal teams and external partners to ensure cohesive execution.

Requirements:

• 3+ years of experience in digital content management or ecommerce marketing
• Proven track record in email marketing campaign management
• Strong portfolio of social media management, particularly Instagram
• Experience in product content management for ecommerce platforms
• Demonstrated success in brand partnership coordination
• Excellence in copywriting and content strategy