Raizcorp is Africa’s most successful and established for-profit business incubator model. However, we prefer to think of ourselves as a Prosperatorâ„¢ rather than an incubator. We provide business support for enthusiastic, growth-hungry entrepreneurs, offering them a platform that fosters learning and guidance, which can be translated into practical bu...
Lead Yokos into its next phase of profitable, reliable, and compliant growth. We’re looking for a commercially driven, sharp, and capable General Manager to own the P&L and drive performance across sales, manufacturing, quality, supply chain, retail, e-commerce, and our flagship V&A Waterfront concept bar.
This is first and foremost a growth role. Approximately 80% of your focus will be on growing the Yokos brand, increasing sales, expanding market penetration, and building strong commercial partnerships.
You will be expected to actively drive revenue growth, identify and convert new business opportunities, strengthen existing customer relationships, and ensure Yokos continues to gain traction across retail, foodservice, e-commerce, and other relevant channels.
You will:
Take primary responsibility for growing the Yokos brand and delivering ambitious sales and revenue targets.
Drive new business development and actively pursue opportunities to expand distribution, listings, partnerships, and market share.
Own and strengthen relationships with national retailers, key customers, distributors, and strategic partners.
Develop and execute commercially focused growth plans across retail, e-commerce, foodservice, and the V&A Waterfront concept bar.
Own the P&L and ensure that growth translates into sustainable profitability.
Lead with clarity, accountability, and heart.
Build strong teams and scalable systems that can support continued growth.
Ensure our brand promise – conscious, plant-based, unsweetened, additive-free – is delivered from factory to shelf to spoon.
Maintain high standards of food safety, product quality, operational excellence, and customer satisfaction.
You have:
7+ years’ experience in FMCG, ideally within food manufacturing and chilled products.
A strong commercial and sales track record, with demonstrated success in growing brands, revenue, distribution, and market share.
Established experience working with major South African retailers and key commercial accounts.
Full P&L and cross-functional leadership experience.
Strong business development, negotiation, and relationship-management skills.
HACCP training and food safety experience.
A degree in Food Science, Engineering, Business, or a relevant commercial discipline.
You are:
Commercially minded, entrepreneurial, and energised by growth.
A natural salesperson who is comfortable opening doors, building relationships, negotiating, and closing opportunities.
Decisive, organised, and calm under pressure.
A firm but kind leader with high integrity.
Data-driven, hands-on, and relentlessly results-focused.
Equally comfortable developing a growth strategy and getting personally involved in making it happen.
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