General Manager at LulaBet

• The General Manager (GM) will be responsible for the day-to-day running, performance, and optimization of the company’s online igaming casino operation within South Africa’s regulated market.
• Reporting directly to the Managing Director, the GM will lead a multidisciplinary team to deliver operational excellence, commercial growth, and compliance integrity. This role requires a pragmatic, data-driven operator who understands how to translate strategy into scalable execution, while staying close to the technology, the product, and the customer. This is a pivotal role for an entrepreneurial leader who thrives in a fast-paced, high-growth environment and can bring structure, discipline, and innovation to a maturing iGaming business.

Job Description
Key Responsibilities:

Operational Leadership

• Manage day-to-day sportsbook and casino operations including marketing, trading, CRM, payments, and customer service.
• Develop and implement operational frameworks and processes to drive efficiency, quality, and scalability.
• Ensure seamless collaboration between internal teams; finance, product, tech, compliance, marketing, and support.
• Maintain operational readiness for new product releases, promotions, and platform updates.

Performance & Commercial Delivery

• Own delivery of KPIs across revenue, margin, retention, and player experience.
• Oversee forecasting, budgeting, and daily performance tracking against key metrics.
• Identify and act on opportunities to increase player lifetime value, optimize margins, and reduce costs.
• Work closely with the MD and Finance team to align operational execution with commercial objectives.
• Ensure timely and accurate reporting to management, with actionable insights.

Compliance & Governance

• Ensure full compliance with South African gaming regulations, and provincial licensing conditions.
• Oversee internal processes related to AML, KYC, responsible gaming, and data protection.
• Liaise with regulators and compliance officers to ensure smooth operational oversight and audit readiness.
• Promote a culture of integrity and accountability across all departments.

Product & Technology Alignment

• Collaborate with the Product and Technology teams to improve platform stability, user experience, and feature delivery.
• Translate operational needs into technical requirements to enhance automation and efficiency.
• Support product innovation by providing operational feedback and real-world market insight.
• Stay informed on emerging technologies, market trends, and competitor developments in  iGaming.

Team Management & Development

• Lead and develop cross-functional operational teams, setting clear goals and KPIs.
• Foster a culture of ownership, innovation, and continuous improvement.
• Mentor team leads in data literacy, process excellence, and agile execution.
• Partner with stakeholders to build out future capability as the group scales.

Partner & Stakeholder Coordination

• Manage key supplier relationships (platforms, payment providers, affiliates, and data feeds).
• Support group-level initiatives that span B2B and B2B2B channels, ensuring operational alignment.
• Collaborate with group exec teams to leverage shared assets and insights.

Qualifications
Required:

• Minimum 7+ years’ experience in iGaming, with strong exposure to sportsbook and casino operations.
• At least 3 years in a senior operational or management role within a regulated environment.
• Proven expertise in player operations, platform management, and CRM execution.
• Strong understanding of South African regulatory frameworks and compliance practices.
• Demonstrated ability to build and lead operational teams in fast-paced, scaling environments.
• Data-driven mindset with the ability to interpret KPIs, dashboards, and player analytics to drive decisions.
• Hands-on familiarity with CRM, BI, and operational analytics tools

Preferred:

• Experience working in B2B or B2B2B gaming technology businesses.
• Proven experience bridging commercial goals with product and technology execution.
• Bachelor’s degree in Business, Operations, Technology, or related field.

Key Competencies:

• Entrepreneurial, “builder” mindset with operational discipline
• Deep domain knowledge of iGaming and digital entertainment
• Analytical and commercially astute
• Technology-literate and process-oriented
• Excellent leadership, communication, and decision-making skills
• Resilient, adaptable, and solutions-driven

Performance Metrics:

• Revenue growth and profitability within operational budgets
• Player acquisition, retention, and engagement rates
• Platform uptime and operational efficiency
• Compliance health and audit outcomes
• Team delivery and performance KPIs