Graphic Designer - Packaging at Toys R Us and Babies R Us South Africa

Key Performance Area:

Graphic Design Work (Day to Day Operations)

Creation (conception and execution) of print media formats including but not limited to:

• Catalogues
• Flyers
• In-store Communication: Posters, price points, decals, wobblers, cards (e-commerce | gift cards)
• Store signage: Relocation | under construction posters, general policy information
• Ad hock material for internal use: Certificates, logo design, internal collateral (notebooks | bags | lanyards etc.)

Creation (conception and execution) of digital media formats including but not limited to:

• Website (Including the building of Shop in Shops and category landing pages) and social media banners, including deep linking of all catalogues/flyers
• Social media content (Facebook, Instagram, YouTube & Tik-Tok) Including marketing material for new store openings and competitions
• Building of weekly mailers and pop ups
• Template creation and updating of internal artwork files

In-store Signage & Branding

Liaising with operations team & suppliers for roll out of store revamps and new store openings

• Text frames, overstock cupboards, valences, shelf strips, posters, store front and store exit
• Ensure brand CI is executed with consistency and innovation

Time & Task Management

• Ensuring all briefed tasks are dealt in a time efficient manner whilst upholding brand CI and consistency
• Managing expectations when accepting briefs, setting deadlines & prioritising tasks

Communication

• Liaising and maintaining a positive relationship with category managers to ensure branding needs are being met for their categories and brands
• Liaising with agencies & suppliers regarding artwork direction and implementation of design from start to finish of campaign

Self-development:

• Streamline instore experience by ensuring all store signage is consistent, innovative and on brand.
• Enquiring about a copywrite course to further boost my creativity and career potential.

Key Skills Needed:

• Proficient in Adobe Creative Cloud (Illustrator | Photoshop | InDesign)
• Experience in DTP Operations
• Knowledge of repro requirements to supply print-ready artwork (essential), as well as digital ready artwork for online purposes
• Strong writing and editing skills, and strong verbal communication skills
• Ability to coordinate and collaborate with marketing & sales teams
• Creative vision and ability to communicate brand message whilst being in line with trends
• Interest in graphics and typography is ideal

Personality Traits:

• Accurate worker with fine attention to detail
• Proactive attitude and willing to apply skills to various requirements of the company
• Able to follow briefs specifically without deviation
• Comfortable working alone and in a team
• Organised and deadline-driven