Group Manager Marketing at Airports Company South Africa

The successful candidate will be reporting to the Group Executive Business Development, and will be responsible for the following:

• Drive identification of opportunities to promote ACSA as a suitable business partner;
• Develop and implement appropriate marketing strategy and plans aligned to ACSA’s visions, strategy and business plan, in support of Business Development (B2B) and Commercial (B2C) functions;
• Perform market segmentation analysis for the different business expertise;
• Identify and confirm key platforms and communication channels to be used for ACSA;
• Define marketing policy, framework and strategy for Business Development and Commercialisation;
• Define integrated through-the-line marketing strategy aligned to strategic business objectives;
• Prepare for and participate in sector-specific marketing opportunity. i.e international and regional aviation related events or opportunities;
• Ensure compliance with overarching ACSA Brand;
• Execute destination marketing campaigns in collaboration with airlines and other relevant stakeholders, in support of Route Development;
• Execute promotional and brand positioning campaigns in support of business development and commercial functions
• Communicate high level outcomes from marketing initiatives to all relevant stakeholders;
• Implement and manage people development processes such as performance and talent management, and succession plan to meet functional performance standards;
• Accountable for functional performance within agreed strategic framework and approved plans;

Technical Skills and Experience

The following skills and experience or the equivalent of such, will be required:

• Bachelors Degree in field of Marketing is essential;
• 8 - 10 years’ Marketing Management (B2B) experience;
• 2 years’ people management experience is recommended;
• Code B drivers’ license and proficiency in the MS Office.