Head, Brand & Marketing at Standard Bank Group

JOB DESCRIPTION

Shape and lead the strategic brand vision and positioning of the Standard Bank Group, to create a compelling, distinctive and competitively advantageous brand that connects with our targeted communities.  Direct and drive enterprise level brand activations, marketing campaigns and digital platforms to support the business to deliver on client outcomes and create sustainable value

QUALIFICATIONS

• Qualifications:  Honours degree in Marketing or related field
• Preferred Qualfications:  Masters degree in Marketing, Business Administration or related field

Experience:

• More than 10 years in Brand and Marketing Strategy:
• Strategic brand and marketing planning and execution for large corporates. Customer focused with proven organisational capability and profound knowledge of the full dimensions of the field, gained from a track record of functional leadership.
• Industry and market knowledge with holistic business acumen. Experience in delivering exceptional services to key clients/ stakeholders and delivery within the Africa Regions.
• Brand management experience, preferably in the financial services sector.
• Seasoned, entrepreneurial leader with senior management level experience and influencing other senior leaders. Leadership/ management experience working with individuals and teams from diverse cultures.
• Proven track record of delivery as well as to build and evolve the Brand & Marketing environment

ADDITIONAL INFORMATION

Behavioural Competencies: 

• Upholding Standards
• Empowering Others
• Making Decisions
• Exploring Possibilities
• Developing Strategy
• Technical Competencies:
• Brand Architecture and DNA
• The ability to understand how we are positioned and differentiated from competitors within the market to address clients, staff and stakeholder needs and insights, and why we are positioned as such. To plan and manage our architecture.

Building the Brand

• The ability to understand the concept of a brand, the role it plays in supporting business success, the principles of brand marketing, their role in contributing towards building the brand and what our brand stands for.

Data Driven Digital Marketing

• The ability to use data, collected on our clients and potential clients in order, to deliver personalised and contextually relevant messages in the right place and the right time.

Leveraging Events

• The ability to design and manage events to deliver against the marketing and communication objectives.

Managing Corporate Identity

• The ability to manage, monitor and correctly apply the corporate image guidelines in your area of responsibility.

Policy Development

• Understanding and application of the discipline of policy analysis, definition, writing and implementation.

Target Audience Engagement

• The ability to brief, manage the design of and implement effective target market engagement initiatives according to defined marketing or communication strategies and plans.

Trademark and Naming

• The understanding of the trademarks in the organisation and how these are managed and protected. The understanding of product naming conventions and how to apply these.