Head of Brand and Marketing at wePlace

Job Purpose
To lead and manage the group marketing function (marketing, brand, digital and events) with the aim of positioning the company’s brand locally and globally as a listing and trading venue of choice for companies, investors, and other market participants. Build awareness and demand for company’s products and services, which leads to the achievement of company’s commercial objectives and strategic priorities.
 
Job Content
Strategy Development and Planning

• Develop the medium-term marketing objectives and strategy for the Group to build the brand and grow its customer base.
• Construct and implement annual marketing plans and tactics in support of both the marketing and Group objectives, utilising the right positioning, mix of channels and marketing elements (events, advertising, digital marketing) to execute the strategy.

 
Business and Financial Management

• Develop B2B and B2C marketing plans in consultation with company business units.
• Identify engagement channels and opportunities for various customer segments of the company (B2B and Retail).
• Ensure implementation of the marketing strategy through departmental goal setting within the marketing division and tracking delivery against departmental plans.
• Identify key priorities for the year for each department in the marketing team (marketing, brand, events, digital).
• Develop campaigns and initiatives for brand building and marketing activations, working with agencies and internal clients.
• Allocate people and financial resources adequately to support the marketing strategy and deliverables against plans.
• Develop and manage the marketing budget in alignment with group financial guidelines.
• Optimise productivity and delivery across departments through cross-functional collaboration and delivery tracking using established project management and agile methodologies.
• Measure and report on impact of delivery against strategy using marketing and ROI metrics (qualitative and quantitative).

Process Management

• Establish best practices and processes in the brand, marketing, digital management, and events function and embed them in the division.
• Lead and manage delivery through a team of managers and individual contributors, ensuring employees are clear on expectations and measured accordingly.
• Management of the digital platforms effectively, including websites and social media platforms.
• Conduct regular analyses of customer and market needs and trends and develop marketing strategies based on research and insights.
• Build capabilities within the marketing team to effectively deliver on key objectives and realize commercial value for the business.
• Establish processes for measuring and evaluating marketing activities and team delivery.
• Allocate work and organize department to maximize productivity and smooth day-to-day operations through process mapping, documenting workflows and job allocations.
• Identify key risks and issues facing the department and develop mitigating management actions to address them.
• Appoint agencies to support execution of strategic and tactical.

Stakeholder Relationship Management

• Ensure that results are delivered to other divisions by setting up service level agreements that establish expectations and standards, and track delivery against service level agreements.
• Build working relationships with brand and marketing agencies to support marketing delivery and regularly engage on current developments in the industry.
• Regular engagement with business unit managers to track delivery and implementation of marketing and events activity plans through formal structures.
• Identify potential partnerships and sponsorship opportunities with other stakeholders to collaborate on and co-fund key marketing activities.
• Build mutually beneficial relationships with other departmental heads by sharing ideas regularly and openly, facilitating collaborations and managing co-dependencies.

Education

• Essential Qualification: Bachelor’s degree with marketing or social science related subjects
• Preferred Qualification: Postgraduate degree or diploma in marketing or management.

Previous Experience

• 8-10 years marketing experience, including 4 years managerial experience. Business-to-business marketing experience is an advantage.