Innovations Manager - Premium Core at Diageo

About the role: 

• Roles in marketing innovation use consumer insights and trends to create new ideas and concepts for Diageo’s brands and products. They work closely with technical research and development to prove, test and refine concepts through to commercialisation.

Role Responsibilities Include: 

• Leading product Innovation: lead the development of concepts, design & communications for new brand launches & brand extensions on existing brands basis consumer insights. Complete this through the GATE (approval) process, rallying the organization behind your vision. Work in partnership with the Supply Brand Change Managers and Commercialization Managers to develop and commercialize the product innovation.
• Building purposeful winning Brands that are built in culture to win the hearts & minds of consumers. Inject your creative flair and strong judgement to evaluate brand communication and associated content; develop innovative & integrated launch campaigns. 
• Using insights to sell more: leverage consumer and customer understanding to generate insights on consumer behaviour that successfully deliver innovations uptake and great commercial execution. Work closely with media and digital to ensure that launch strategies are advised by trends and big shifts that reflect consumer behaviour. 
• Delivering integrated execution: write briefs that inspire internal and external partners to create breakthrough and radical ideas and that enable new launches to be established in culture, drive rapid awareness, trial and achieve fame on time and within budget. 
• Forging powerful partnerships: develop productive and mutually exciting relationships with agencies, GBT, cross functional teams to enable the business to achieve set goals 
• Being entrepreneurial: constantly seek new insights and make connections to identify and turn opportunities into reality. 
• Project management: work on multiple projects/launches concurrently; this requires a high level of structure, difficulty, and self-discipline to ensure that launches take place on time 

Requirements

Qualifications

• Appropriate suitable tertiary qualification – degree / diploma 
• Post Graduate Qualification is desirable 

Experience

• A minimum of 4-5 years’ experience in Brand Marketing in the FMCG industry (product innovation experience advantageous)

Deadline:29th August,2025