Junior Digital Strategist at TBWA\ South Africa

Key Responsibilities:

• Take part in PITCHES in various ways.
• Assist in maximizing client’s sales through formulating distinctive service experience roadmaps to be implemented in their dealers, customers’ experience with the brand - across all touch points: Online Store, Dealers, Activations etc. workshops & showrooms including their Customer Service department.
• Assist in developing strategies that elevate customers’ experience with the client's brand - across all touch points: Online Store, Dealers, Activations etc.
• Be the point of contact with client by continuously advising on strategies and any digital transformation tools/ideas that will improve the brand and CX
• Support building comms frameworks and channel plans [where necessary], to bring great ideas to fruition i.e. deliver marketing communication strategies that will have cut-through.
• Create the formulation of [digitized] customer journey mapping projects while coordinating team members i.e. data, social and brand strategists.
• Coordinate ecosystems that get all the pieces to work together logically [transform the complex into the simple to use]
• Coordinate CX across all internal and external departments
• Technology affinity such as AI, AR, is essential in improving client’s CX approaches
• Deliver on the integration of physical and digital experiences aiming to increase personalization, innovation, customer engagement.
• Support in leading physical & digital research projects such as A/B or Multivariate testing, data analytics and immersions etc
• Write/deliver briefs that are precise, provocative and built to deliver on ROI - in a measurable way
• Deliver presentations that inspire all teams and client, especially the implementation side of the work I.e. creatives, production, media etc.
• Champion even the smallest of briefs, while enabling each team member to play a meaningful role - understand the role they play in delivering the overall brand experience

Role Requirements

• The successful candidate must have above 3 years’ experience working in a similar role.
• A Bachelor Degree in Communication, Marketing or related field.