Junior Trade Marketing Manager at Henkel

Position Summary:

• Ensure category performance and trade execution is in line with Marketing strategy. Developing category specific trade plans and implementing channel specific projects.

Your Role

Outputs:

Strategic Accountabilities

• Development of channel specific POS in line with channel strategy
• Work closely with sales and merchandising team to optimize visibility of POS in store & improve in-store execution. Develop & execute customer promotional plans. Analyse & review regularly results of campaigns & promotions. Develop channel merchandising strategy, including assortment, planograms, point of sale materials.

Operational Accountabilities

• Support Sales in customer meeting preparations (e.g. ppt, samples)
• Produce/support developing planogram proposals
• Coordinate, support and execute materials for trade shows
• Internal & external master data maintenance & update.
• Collaboration with external suppliers and agencies
• Coordination with production plant & third parties (e.g. co-packers)
• Support & execute customer merchandising plans according to channel merchandising strategy
• Develop best in class In-Store Activation strategy along with Brand Managers for new launches
• Develop yearly promotional plans on category level but also channel and customer level in line with brand guidelines, Sales feedback as well as shoppers' insights.
• Develop Shopper led Point of Sale Materials
• Maintain strong contacts with our external partners (POS, promotion and advertising agencies) to develop ad hoc material and trade marketing activities.
• Analyze and evaluate the market data and monitor competition.
• Lead and support Pre & post promotions evaluation followed by recommendation for improvements.
• Develop tools delivering trainings for the sales team on product knowledge & shoppers' profiles
• Manage Trade Marketing budget & ensure cost policies are applied having in mind optimization between quality & price.
• Present to top management proposed yearly promotional plans and In-Store Activation Strategies for approval.

Your Skills

Technological/market know-how

• Thorough knowledge of customers, products, positioning, market and competitor products
• Experienced in Dunnhumby Insights
• Thorough knowledge of market best practices
• Thorough knowledge of composition and application of products

Business Acumen

• Strong commercial skills
• Financial commercial understanding

Personal Skills

• Multitasking, flexible, customer-oriented and can-do attitude
• Strong project management skills
• Creative skills with interest for latest in-store innovations
• Analytical, strategic and logical skills and sense for facts and figures
• Motivation to work in an international environment.

Miscellaneous (IT / languages)

• Above average literacy, numeracy and computer literacy

Proficient User Of MS Office Package YOUR SKILLS

Requirements:

• Years of Experience: 1- 3 years

Qualification: Marketing or Business Degree

• Assessing market requirements and product range life cycles and repositioning and/or relaunching existing products.
• Joint planning of product category investments
• Evaluation & decision making