Key Account Manager (Informal) CPD at L'Oréal

KEY ACCOUNT MANAGER - CPD

• Under the supervision of the Key account Director, build the joint business plan with the account(s). Contribute to the commercial vision by sharing account perspective, risks and opportunities.
•  Build, accurately forecasts and achieve the account (s) results: turnover, market share, profit. Plan all growth drivers accordingly. 
• Prepare and lead the Account (s) negotiations, escalating when relevant. Build the action plan to implement the Division and channel strategy. Ensure it execution and tracking down to store level and sell out. Suggest plan adaptation when needed. 
• Act as the expert of his account to feed a retailer-centric account planning process, to ensure as much alignment as possible ,
•  Builds a retailer specific development plan , and a compelling story to get retailer buying in. Build a deep customer intelligence and strong network with key stakeholders at the retailer’s.
• Work closely with other departments (Supply, Catman, finance, marketing) Connect Account key stakeholder of all functions with their L’Oréal counterpart. Ensure the consistency of L’Oréal voices when speaking to the retailer.

KEY ACCOUNT MANAGER (KAM) 

• Develop, monitor and manage a portfolio of retailers/clients account, in accordance with the strategy of division and brands 
• Create an annual business plan/trade marketing plan taking into account levers of growth to achieve brand results (sell-in, sell-out, market share) and the profitability of brands within the account. 
• Lead or participate in the negotiations with retailers/clients on key launches, space, location and stock. Establish and develop partnerships and strong relationships with the trade marketing. 
• Establish and implement the plan including trade marketing/animation/ merchandising/training. Follow up return-on-investment of actions and animations. Support the development of the account, including e-retail. 
• Drive the performance of their accounts (P & L). Manage stock agreements with trade partners. Monitor contracts/invoices associated with the brand. Prepare and conduct brands strategy meetings with the trade marketing.
• Orchestrate and coach all account interlocutors. Engage with retail teams to deliver trade plans. Co-ordinate with other internal departments on retailer/client activity (sales, supply chain, marketing, customer service, education, merchandising, legal department). Work closely with other account managers and retail teams. Represent the retailer/client internally.