Lead: Customer Product Owner -Johannesburg at Absa Group Limited (Absa)

Job Summary

• The Lead: Product Owner for the Marketing Cloud and Loyalty Stack is responsible for leading the vision, strategy, and commercialisation of our customer engagement platforms.
• This role will own the end-to-end product lifecycle across Salesforce Marketing Cloud and the new Loyalty Stack, ensuring they are not only technically robust but also delivering measurable business value through customer engagement, retention, and monetisation.
• The ideal candidate will operate at the intersection of technology, customer experience, and business growth, translating commercial goals into scalable Martech and Loyalty capabilities.
• They will be accountable for platform optimisation, use case enablement, and driving the revenue and adoption outcomes associated with personalised engagement and loyalty-driven value exchange.

Job Description

Key Responsibilities

Product Strategy & Vision

• Define and maintain a strategic product roadmap across Marketing Cloud and the Loyalty Stack aligned to customer needs, segment strategies, and commercial objectives
• Translate business goals into platform features, use cases, and prioritised backlogs to drive value at scale
• Own the long-term product vision in collaboration with the Martech Enablement, Data, and Platform Engineering teams

Commercialisation & Value Delivery

• Lead commercialisation strategies for Martech and loyalty capabilities, enabling product houses and segments to drive measurable revenue, cross-sell, upsell, and customer retention
• Work closely with analytics teams to define KPIs, track ROI, and surface insights to inform product and platform decisions
• Identify monetisation levers (e.g., paid partnerships, tiered loyalty rewards, or targeted offers) and oversee business case development

Platform Ownership & Optimisation

• Serve as the product owner for Salesforce Marketing Cloud and the loyalty ecosystem (platform, partner API integrations, rewards engine), ensuring continuous improvement and delivery
• Drive governance of campaign use case design, data integrations, and journey orchestration standards across the platform
• Oversee backlog grooming, sprint planning, and agile rituals with internal developers and vendor partners

Stakeholder Engagement & Evangelism

• Act as the central point of contact for business units leveraging the platforms and ensuring their needs are reflected in roadmap prioritisation
• Evangelise Martech and loyalty capabilities across the business, educating stakeholders on use cases and customer impact
• Represent the function in executive forums to articulate the commercial contribution of the Martech and loyalty stack

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Computer Science, or related field (MBA preferred)
• 6-10 years’ experience in product management, preferably within Martech, Loyalty, or Digital Platforms in Financial Services or B2C environments
• Hands-on experience with Salesforce Marketing Cloud, loyalty platforms, or campaign execution systems
• Demonstrated track record of driving product commercialisation and delivering measurable business outcomes
• Strong understanding of customer lifecycle, behavioural segmentation, and engagement optimisation

Key Competencies

• Strategic thinking with commercial acumen
• Strong product ownership and agile delivery discipline
• Ability to balance technical detail with business priorities
• Stakeholder influence and communication at executive level
• Deep customer-centricity and understanding of engagement levers

Education

• Bachelor`s Degrees and Advanced Diplomas: Business, Commerce and Management Studies (Required)

End Date: July 25, 2025